Influencer Marketing Agency Blog by The Outloud Group
Engagement Settles in 90 Days. Views Take MONTHS & Years.
Most sponsorship measurement stops at 90 days, but YouTube performance does not. Outloud Group data shows that views continue to accumulate long after traditional reporting windows close, changing how brands should evaluate CPM, reach efficiency, and long-term campaign value.
The Cheap CPM Assumption Fails At Scale
The default logic of creator buying says smaller channels deliver cheaper reach: lower rate cards, hungrier creators, better effective CPMs. Our data says the opposite.
Cheap Reach, Expensive Conversions
Where CPM and CPA part ways in 2,656 YouTube sponsorships -- and why a great CPM is not a conversion strategy. Why is CPM alone is a weak predictor of CPA and how can brands screen creators for reach and conversion?
Cheap Views Don’t Tell You Who Will Buy
If you judge creator partnerships on CPM alone, here is what you actually get: a clean number to compare and almost no evidence of what the campaign will produce.
Brad joined Dylan Conroy on The Ad Podcast at POSSIBLE Miami to explain why reach and business performance are not the same thing.
Your Influencer Campaign May Have a Brand Problem
If your creator campaign needs a word-for-word script, excessive legal review and six rounds of approval, here is what you actually get: brand content forced through a creator’s mouth.
Reach Can Be Bought. Historical Data Can’t.
Brad explains why proprietary campaign data -- not reach -- is becoming creator and influencer marketing’s strongest advantage in the age of AI.
Why We’re Called The Outloud Group
If a company name says nothing about how the company works, it is just a label. Campaign asked agency founders and executives to explain the words, symbols and ideas behind their company names.
The Best Creators Say No
Brad Hoos joins Creator Science to explain why selective creators build more trust, create stronger advocacy and deliver greater long-term value for brands.
The NBA Hired a Creator. Then Let Him Create.
If a sports league hires a creator and then manages him like a broadcaster, here is what it actually gets: corporate content wearing creator clothes. Digiday recently examined the NBA’s growing relationship with basketball creator Kenny Beecham.
CPM Is a Price. Not a Performance Prediction.
If you buy creator inventory on CPM alone, here is what you actually get: the cheapest view -- not necessarily the cheapest customer. In Advertising Week, The Outloud Group CEO Brad Hoos breaks down one of creator marketing’s most persistent assumptions.
Simplifying The Complex Power of Healthcare creators
If you buy healthcare creator partnerships like standard influencer inventory, here is what you actually get: more risk, more review and a decent chance you have misunderstood why the audience listens in the first place.
Improving Influencer Inclusivity
A six year study of data on Black+ creator representation and compensation.
YouTube’s Dynamic Brand Segments -- More Scale, More Complexity, Less Excuse for Lazy Strategy
Google’s Dynamic Brand Segments let creators dynamically insert advertisements that the creator produces into long-form YouTube videos. This can be new videos or back catalog videos that are still driving traffic.
Inside the Global Influencer Market: What Experience Teaches You
Scaling influencer marketing globally isn’t about copy-pasting strategy. It’s about adapting to how creators think, negotiate, and build trust in each market.
¡HOLA LATIN AMERICA! THE OUTLOUD GROUP IS HERE
We’re expanding! The Outloud Group is turning up the volume in Mexico and across Latin America -- bringing our creator-driven approach to one of the world’s fastest-growing, most dynamic regions. With team members already on the ground, we’re building partnerships that help brands tell real stories that connect, convert, and resonate.
The Outloud Group Acquires Curious Outliers to Strengthen Position as a Leading Influencer Marketing Agency
The Outloud Group, a leading agency in influencer marketing services, today announced the acquisition of Curious Outliers, a performance-driven influencer marketing agency known for its YouTube specialization and data-first strategies.
Measurement Matters
A Three and a Half Year Review of Influencer Campaign View & Engagement Data — Why Measurement Timing Is Key [January 2022 – June 2025]
Unpacking Outloud Talent’s Culture-First Approach To Creator Economy Consolidation
Outloud Talent, a subsidiary of The Outloud Group, expanded from representing 30 creators to over 200 in less than a year through strategic acquisitions while facing a challenge: how to scale without sacrificing personalized management.
How Brands Can Win With Gaming in 2025
The gaming world is constantly evolving and saw a big rebound in 2024, after its post-pandemic slump. The livestreaming space saw over 8.5 billion hours watched in Q3 of 2024, a 12% year-on-year increase. But what does that mean for your marketing strategy in 2025?
TikTok Paid Campaign Optimization
As a business owner or marketing professional, you’re probably hearing from every direction that you should run ad campaigns on TikTok to reach potential new customers. That casual directive gets tossed around a ton these days but few understand that the path to success includes much more than setting up an account, throwing up some content and pushing the “go” button.