The Outloud Group Acquires Curious Outliers to Strengthen Position as a Leading Influencer Marketing Agency
July 14, 2025
The Outloud Group, a leading agency in influencer marketing services, today announced the acquisition of Curious Outliers, a performance-driven influencer marketing agency known for its YouTube specialization and data-first strategies. This strategic merger brings together two dynamic teams with complementary strengths, creating a more comprehensive, integrated offering for clients. The partnership positions The Outloud Group to continue its trajectory as a front-runner in the influencer marketing industry.
The Outloud Group, along with its talent division Outloud Talent, supports brands, influencers, and digital creators through a full suite of services designed to thrive in today’s evolving influencer landscape. Its expertise spans brand campaign management, talent representation, data infrastructure, and AI-enabled technology—together providing end-to-end solutions for influencer marketing success.
“We’re thrilled to welcome Curious Outliers into the Outloud team and together support our clients as we create the creator economy of the future,” said Brad Hoos, CEO of The Outloud Group. “We’ve had the pleasure of working with Curious Outliers founder Matt Lee for years and their deep expertise in performance marketing and influencer strategy complements our capabilities extremely well. Together, we’re well-positioned to build the creator economy of the future by delivering best-in-class service to our current and future brand partners.”
Founded in 2022, Curious Outliers has quickly earned a reputation for sophisticated strategy, measurable impact, and exceptional client service. “Since launching Curious Outliers, we’ve been on a parallel path with The Outloud Group, sharing a common vision for the future of influencer marketing,” said Matt Lee, Founder & CEO of Curious Outliers. “We’ve long admired Outloud’s work, and this acquisition represents the ideal next chapter for us. We’re excited about what we’ll accomplish together.”
This acquisition further solidifies The Outloud Group’s leadership in the influencer space and underscores its ongoing commitment to elevating both brands and creators. “Our entire team is energized by the possibilities this merger brings,” added Joel Beckett, Founder of The Outloud Group. “Bringing Curious Outliers into the fold allows us to deepen our service offerings, expand opportunities for our brand clients and creators, and continue pushing the boundaries of innovation and growth.”
About The Outloud Group
The Outloud Group is a leader in influencer marketing and creative solutions, working with clients across the digital landscape. With a diverse team, The Outloud Group collaborates with some of the world’s most iconic talent, brands, and creators to design data-driven, innovative campaigns and long-term business strategies. From influencer marketing to content creation and brand partnerships, The Outloud Group sets new industry standards and delivers exceptional results. Influencer Marketing done right. For more information, visit www.theoutloudgroup.com.
ABOUT CURIOUS OUTLIERS
Founded in 2022, Curious Outliers is a performance-first influencer agency with a core strength in YouTube strategy, analytics, and high-impact creator partnerships. The team’s data-driven approach has powered growth for numerous direct-to-consumer clients across verticals such as meal delivery, health & wellness, and personal care. Curious Outliers has developed a reputation for transparency, responsiveness, and high-touch service, making it a go-to agency for brands that value thoughtful execution and long-term, measurable growth. With a distributed, nimble team, Curious Outliers brings a fresh perspective to influencer marketing.
