Upper funnel Influencer impact measurement

Data feeds insights and insights should drive decisions. When running a conversion campaign, we share immediate qualitative data through real-time, interactive Google Studio Dashboards; these are fed through YouTube, Meta, and TikTok APIs, along with first-party brand data. Additionally, for upper funnel campaigns, we can roll out brand lift studies for you to really understand the impact of your efforts.

Upper Funnel Influencer Impact Measurement and Brand Lift Studies

Brand Lift Study

We conduct brand lift & brand sentiment studies to help understand the true impact that influencer campaigns have on a brand’s upper funnel metrics. Whether it’s brand awareness, brand sentiment, or brand preference – we’ve got you covered. By uncovering the relationships between KPIs along the consumer journey, we further test messaging, distribution accuracy, and creative formats for future campaigns.

Brand Lift Studies for Influencer Marketing Campaigns by The Outloud Group

10x

Survey Completion rates (over platform surveys)

120M

Screenable Potential panelists

12

Measurable key performance indicators with the study

Let’s Roll out a Brand Lift Study