If you judge creator partnerships on CPM alone, here is what you actually get: a clean number to compare and almost no evidence of what the campaign will produce.

Brad joined Dylan Conroy on The Ad Podcast at POSSIBLE Miami to explain why reach and business performance are not the same thing.

If your creator campaign needs a word-for-word script, excessive legal review and six rounds of approval, here is what you actually get: brand content forced through a creator’s mouth.

Brad explains why proprietary campaign data -- not reach -- is becoming creator and influencer marketing’s strongest advantage in the age of AI.

If a company name says nothing about how the company works, it is just a label. Campaign asked agency founders and executives to explain the words, symbols and ideas behind their company names.

Brad Hoos joins Creator Science to explain why selective creators build more trust, create stronger advocacy and deliver greater long-term value for brands.

If a sports league hires a creator and then manages him like a broadcaster, here is what it actually gets: corporate content wearing creator clothes. Digiday recently examined the NBA’s growing relationship with basketball creator Kenny Beecham.

If you buy creator inventory on CPM alone, here is what you actually get: the cheapest view -- not necessarily the cheapest customer. In Advertising Week, The Outloud Group CEO Brad Hoos breaks down one of creator marketing’s most persistent assumptions.

If you buy healthcare creator partnerships like standard influencer inventory, here is what you actually get: more risk, more review and a decent chance you have misunderstood why the audience listens in the first place.

Google’s Dynamic Brand Segments let creators dynamically insert advertisements that the creator produces into long-form YouTube videos. This can be new videos or back catalog videos that are still driving traffic.

Scaling influencer marketing globally isn’t about copy-pasting strategy. It’s about adapting to how creators think, negotiate, and build trust in each market.

CPM is one of the fastest ways to gut-check creator rates, forecast budgets, and compare influencer marketing to other paid media channels. The problem? There is no such thing as a universal CPM.

We’re expanding! The Outloud Group is turning up the volume in Mexico and across Latin America -- bringing our creator-driven approach to one of the world’s fastest-growing, most dynamic regions. With team members already on the ground, we’re building partnerships that help brands tell real stories that connect, convert, and resonate.

In the digital and influencer space, scams move fast -- and recently, some individuals have been pretending to be The Outloud Group. Flattering? Maybe. Dangerous? Definitely. Using our name to mislead others puts people at risk and isn’t something we take lightly.

The Outloud Group, a leading agency in influencer marketing services, today announced the acquisition of Curious Outliers, a performance-driven influencer marketing agency known for its YouTube specialization and data-first strategies.

A Three and a Half Year Review of Influencer Campaign View & Engagement Data — Why Measurement Timing Is Key [January 2022 – June 2025]

Outloud Talent, a subsidiary of The Outloud Group, expanded from representing 30 creators to over 200 in less than a year through strategic acquisitions while facing a challenge: how to scale without sacrificing personalized management.

Outloud Talent, a leading talent management agency, is officially managing the creators formerly part of Bowie Agency (formerly Rolen Group). On the heels of Outloud Talent’s acquisition of NanoZebra, the addition of Bowie Agency talent to the roster cements Outloud Talent as an industry leader in talent management.

The gaming world is constantly evolving and saw a big rebound in 2024, after its post-pandemic slump. The livestreaming space saw over 8.5 billion hours watched in Q3 of 2024, a 12% year-on-year increase. But what does that mean for your marketing strategy in 2025?

Starting October 15th, YouTube will expand the maximum upload time for YouTube Shorts from one to three minutes. YouTube has long been lauded as the king of long-form storytelling among the big three video social media platforms [TikTok, Instagram, & YouTube].

As a business owner or marketing professional, you’re probably hearing from every direction that you should run ad campaigns on TikTok to reach potential new customers. That casual directive gets tossed around a ton these days but few understand that the path to success includes much more than setting up an account, throwing up some content and pushing the “go” button.