Influencer Marketing Agency Blog by The Outloud Group
Reach Can Be Bought. Historical Data Can’t.
Brad explains why proprietary campaign data -- not reach -- is becoming creator and influencer marketing’s strongest advantage in the age of AI.
The Best Creators Say No
Brad Hoos joins Creator Science to explain why selective creators build more trust, create stronger advocacy and deliver greater long-term value for brands.
Paying Creators the Outloud Way
Outloud deviates from the standard industry payment terms to ensure that creators get paid even if the brand hasn't paid Outloud. By prioritizing relationships and strategic cashflow, Outloud has been able to weather the storm that has hit the influencer marketing industry over the past few years and is ready to grow with those relationships.