Lessons from An Influencer Marketing Agency That’s Been In The Game for 17+ Years

With 17+ years of experience in the dynamic realm of influencer marketing, our insights serve as your go-to resource for industry knowledge, trends, expert tips, and our two cents. Stay ahead of the curve and elevate your brand’s influence with our wealth of knowledge and proven strategies.

Written INSIGHTS

Explore written works or feature publications of our influencer marketing agency.

Influencer Marketing Blog

Talent Management, Outloud Talent

Unpacking Outloud Talent’s Culture-First Approach To Creator Economy Consolidation

Talent Management, Outloud Talent

Outloud Talent, a subsidiary of The Outloud Group, expanded from representing 30 creators to over 200 in less than a year through strategic acquisitions while facing a challenge: how to scale without sacrificing personalized management.

Talent Management, Outloud Talent

IMPROVING INFLUENCER INCLUSIVITY

A 5-year study of data on Black+ creator representation and compensation.

Esports, Gaming, Influencer Marketing

How Brands Can Win With Gaming in 2025

Esports, Gaming, Influencer Marketing

The gaming world is constantly evolving and saw a big rebound in 2024, after its post-pandemic slump. The livestreaming space saw over 8.5 billion hours watched in Q3 of 2024, a 12% year-on-year increase. But what does that mean for your marketing strategy in 2025?

Esports, Gaming, Influencer Marketing

WHY IS YOUTUBE EXPANDING THE LENGTH OF SHORTS?

Starting October 15th, YouTube will expand the maximum upload time for YouTube Shorts from one to three minutes. YouTube has long been lauded as the king of long-form storytelling among the big three video social media platforms [TikTok, Instagram, & YouTube].

The Trailblazing Gen-Z Influencers You Can’t Afford to Miss (in 2023)

Buckle up as we share our top Gen-Z influencers from over 15+ years doing influencer marketing on YouTube, TikTok, Instagram & beyond.

TOP 10 TOP SPORTS INFLUENCERS ON YOUTUBE (IN 2023)

These sports influencers on YouTube have built a massive following and transformed the way we engage with sports.

The Top Asian YouTubers You’re Missing out on (In 2023)

In this article, we'll be introducing you to some of the top Asian YouTube influencers producing some of the most unique and engaging content.

TOP WRITTEN INSIGHTS

Influencer Marketing Blog

Influencer Marketing, Outloud Talent

Unpacking Outloud Talent’s Culture-First Approach To Creator Economy Consolidation

Influencer Marketing, Outloud Talent

Gaming, Esports, Influencer Marketing

How Brands Can Win With Gaming in 2025

Gaming, Esports, Influencer Marketing

Influencer Marketing

TikTok Paid Campaign Optimization

Influencer Marketing

As a business owner or marketing professional, you’re probably hearing from every direction that you should run ad campaigns on TikTok to reach potential new customers. That casual directive gets tossed around a ton these days but few understand that the path to success includes much more than setting up an account, throwing up some content and pushing the “go” button.

Influencer Marketing

Paying Creators the Outloud Way

Influencer Marketing

Outloud deviates from the standard industry payment terms to ensure that creators get paid even if the brand hasn't paid Outloud. By prioritizing relationships and strategic cashflow, Outloud has been able to weather the storm that has hit the influencer marketing industry over the past few years and is ready to grow with those relationships.

Influencer Marketing

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