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  • Writer's pictureAdam Slomovitz


Updated: Jul 6, 2023

sports influencers

YouTube has revolutionized the way we consume content, and the world of sports is no exception.

From sharing game highlights and training tips to providing behind-the-scenes access and personal stories, sports influencers on YouTube have built a massive following and transformed the way we engage with sports.

And after 15+ years as a YouTube influencer marketing agency working with many of them, we know them very well.

In this article, we'll take a look at some of the top sports influencers on YouTube, exploring their journeys, their impact on the sports industry, and what sets them apart in this highly competitive space.

Whether you're a die-hard sports fan or a casual observer, you won't want to miss out on these trailblazing creators.

Giraffeneckmarc is run by popular YouTube star Marc Luino.

His channel covers “all things baseball,” and he brings a fun and energetic approach to the sport for diehard and casual fans alike! With a heavy emphasis on rankings, grades, and lists, Marc creates content that always has fans talking in the comment section.

Stephen “Wonderboy” Thompson is a UFC Welterweight fighter with an incredibly impressive kickboxing record of 57 wins and 0 losses. Since transitioning into the MMA, Stephen’s success has only continued, with a 15-4-1 record.

Not just a great fighter, Wonderboy has created a YouTube channel for fans of all styles of fighting! With content spanning topics such as MMA, Karate, fitness, and more, there’s something for any fan of Mixed Martial Arts on Wonderboy’s channel, where he is able to share years of knowledge with his audience in a fun and engaging format!

"Scooter Magruder is a YouTube channel run by comedian and superfan Cameron Magruder. The channel features a variety of comedic skit and parody videos, with a focus on football (but regularly featuring basketball and hockey content as well!). His hilarious skits have even been featured by ESPN, NBATV, and more. His channel is a must-watch for any sports fan looking for a laugh!

Michael Bisping is a retired professional mixed martial artist from England, who currently commentates and acts, as well as runs his own YouTube channel. He is a former UFC Middleweight Champion and the first British fighter to compete in a UFC main event. Bisping’s channel talks all things MMA, and is a great example of how sports creators can create an environment for dedicated fans to consume content all about their favorite sport. Bisping uses his knowledge from his career to give detailed analysis of UFC fights, and is a great watch for all MMA fans!

Eric Sim is a former professional baseball player who primarily does baseball challenges on his channel. Putting his skills to the test, Sim regularly tests himself with challenges that range from the incredibly difficult “Can I score a run against the White Sox’s ace” to the ridiculous “Can I hit a home run with a sledgehammer?” Both baseball fanatics and casual fans alike have a blast watching Eric attempt wild baseball challenges!

Dude Perfect is a YouTube channel featuring five best friends who have a passion for stunts, trick shots, and comedy. The channel features a wide variety of videos, including trick shots with basketballs, footballs, and even drones, as well as comedy skits and challenges. With over 50 million subscribers, Dude Perfect is one of the most popular and entertaining channels on YouTube. They are known for their unique sense of humor, impressive stunts, and pushing the limits of what can be done with ordinary objects.

Jomboy Media is a YouTube channel that features analysis of a wide-array of sports. Jomboy is known for their breakdown videos, in which the hosts do a comedic and insightful deep dive into the biggest sports highlights each day. Jomboy is also well known for their comedic and incredibly impressive lip-reading ability, in which they analyze what athletes and fans are saying in highlight videos. Their videos are not only hilarious, but incredibly informative, and fans of all sports will find something to like on the channel!

Nick Symmonds a retired American middle-distance runner and two-time Olympian who now runs an incredibly popular and entertaining YouTube channel. His channel primarily features challenges related to fitness, track, and field events, and fans are always tuning in to see if his latest challenge is possible, with tests ranging from “lift your bodyweight, win $1,000” to “can anyone do the impossible push-up”. With videos pushing the limits of athletes’ abilities, Nick Symmonds is a much-watch for anyone who wants to see what these athletes are capable of.

Foolish Baseball is a great example of how video essays and sports are a perfect match! One of many sports video essay channels on YouTube, Foolish Baseball does deep dives into all things baseball (as his channel name would suggest). Combining historical analysis, data, and more, Foolish Baseball is the go-to channel for any baseball nerd!

Run by Coach Nick, who has over 20 years of coaching experience in basketball, BBallbreakdown is yet another great example of how sports analysis channels thrive on YouTube! With slow-motion, freeze-frames, and in-depth analysis, BBallbreakdown is a great channel for basketball fanatics to keep up on their favorite sport!


Sports-themed YouTube channels have brought a whole new level of excitement, entertainment, and information to sports fans all around the world.

These channels we've explored, each with their unique style, format, and approach, have mastered the art of creating engaging content that keeps fans coming back for more.

From sports analysis and news coverage to skill tutorials and challenges, these creators have made their mark in the industry by bringing fresh and entertaining content to viewers.

As we continue to see the growth of the digital age, we can expect to see even more sports-themed YouTube channels emerge, and we can't wait to see what the future holds.

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