Lessons from An Influencer Marketing Agency That’s Been In The Game for 17+ Years

With 17+ years of experience in the dynamic realm of influencer marketing, our insights serve as your go-to resource for industry knowledge, trends, expert tips, and our two cents. Stay ahead of the curve and elevate your brand’s influence with our wealth of knowledge and proven strategies.

Written INSIGHTS

Explore written works or feature publications of our influencer marketing agency.

Influencer Marketing Blog
Unpacking Outloud Talent’s Culture-First Approach To Creator Economy Consolidation
Talent Management, Outloud Talent
Unpacking Outloud Talent’s Culture-First Approach To Creator Economy Consolidation
Talent Management, Outloud Talent

Outloud Talent, a subsidiary of The Outloud Group, expanded from representing 30 creators to over 200 in less than a year through strategic acquisitions while facing a challenge: how to scale without sacrificing personalized management.

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Talent Management, Outloud Talent
IMPROVING INFLUENCER INCLUSIVITY
IMPROVING INFLUENCER INCLUSIVITY

A 5-year study of data on Black+ creator representation and compensation.

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How Brands Can Win With Gaming in 2025
Esports, Gaming, Influencer Marketing
How Brands Can Win With Gaming in 2025
Esports, Gaming, Influencer Marketing

The gaming world is constantly evolving and saw a big rebound in 2024, after its post-pandemic slump. The livestreaming space saw over 8.5 billion hours watched in Q3 of 2024, a 12% year-on-year increase. But what does that mean for your marketing strategy in 2025?

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Esports, Gaming, Influencer Marketing
WHY IS YOUTUBE EXPANDING THE LENGTH OF SHORTS?
WHY IS YOUTUBE EXPANDING THE LENGTH OF SHORTS?

Starting October 15th, YouTube will expand the maximum upload time for YouTube Shorts from one to three minutes. YouTube has long been lauded as the king of long-form storytelling among the big three video social media platforms [TikTok, Instagram, & YouTube].

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The Trailblazing Gen-Z Influencers You Can’t Afford to Miss (in 2023)
The Trailblazing Gen-Z Influencers You Can’t Afford to Miss (in 2023)

Buckle up as we share our top Gen-Z influencers from over 15+ years doing influencer marketing on YouTube, TikTok, Instagram & beyond.

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TOP 10 TOP SPORTS INFLUENCERS ON YOUTUBE (IN 2023)
TOP 10 TOP SPORTS INFLUENCERS ON YOUTUBE (IN 2023)

These sports influencers on YouTube have built a massive following and transformed the way we engage with sports.

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The Top Asian YouTubers You’re Missing out on (In 2023)
The Top Asian YouTubers You’re Missing out on (In 2023)

In this article, we'll be introducing you to some of the top Asian YouTube influencers producing some of the most unique and engaging content.

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TOP WRITTEN INSIGHTS

Influencer Marketing Blog
Unpacking Outloud Talent’s Culture-First Approach To Creator Economy Consolidation
Influencer Marketing, Outloud Talent
Unpacking Outloud Talent’s Culture-First Approach To Creator Economy Consolidation
Influencer Marketing, Outloud Talent

Outloud Talent, a subsidiary of The Outloud Group, expanded from representing 30 creators to over 200 in less than a year through strategic acquisitions while facing a challenge: how to scale without sacrificing personalized management.

Read More →
Influencer Marketing, Outloud Talent
How Brands Can Win With Gaming in 2025
Gaming, Esports, Influencer Marketing
How Brands Can Win With Gaming in 2025
Gaming, Esports, Influencer Marketing

The gaming world is constantly evolving and saw a big rebound in 2024, after its post-pandemic slump. The livestreaming space saw over 8.5 billion hours watched in Q3 of 2024, a 12% year-on-year increase. But what does that mean for your marketing strategy in 2025?

Read More →
Gaming, Esports, Influencer Marketing
TikTok Paid Campaign Optimization
Influencer Marketing
TikTok Paid Campaign Optimization
Influencer Marketing

As a business owner or marketing professional, you’re probably hearing from every direction that you should run ad campaigns on TikTok to reach potential new customers. That casual directive gets tossed around a ton these days but few understand that the path to success includes much more than setting up an account, throwing up some content and pushing the “go” button.

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Influencer Marketing
Paying Creators the Outloud Way
Influencer Marketing
Paying Creators the Outloud Way
Influencer Marketing

Outloud deviates from the standard industry payment terms to ensure that creators get paid even if the brand hasn't paid Outloud. By prioritizing relationships and strategic cashflow, Outloud has been able to weather the storm that has hit the influencer marketing industry over the past few years and is ready to grow with those relationships.

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Influencer Marketing

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Image of Improving Influencer Marketing Inclusivity by Outloud

Black+ Creator Analysis

A Study of Black+ YouTube Creator Representation & Compensation (January 2020 - December 2024)

Thinking Outloud

Our must-watch curated selection of videos dive deep into industry trends, strategies, and influencer marketing success stories. Check out the valuable insights Brad, Joel, and the Outloud Team have to offer on our YouTube Channel.

Audio Insights

Tune in to engaging and influential conversations with our captivating podcast series. From industry leaders, thought provoking discussions, and actionable tips, our podcast is your companion on your journey to success in the influencer marketing space.

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