INSIGHTS
INFLUENCER MARKETING INSIGHTS: INFLUENCE WITH INTELLIGENCE
When it comes to putting your brand in the hands of an influencer, you demand an experienced innovator and thought leader. At The Outloud Group, we pursue influencer opportunities relentlessly and deliver data and insights to make your campaigns memorable and measurable.
Influencer marketing moves fast and we know it’s hard to stay up to date -- so we’ve put all sorts of yummy content for you in one place. As you seek out the latest influencer trends and best practices, we hope you’ll come to trust that you’ve come to the right place to get smart and understand how to optimize your influencer campaigns.
INFLUENCER MARKETING TRENDS & BEST PRACTICES
The world of influencer marketing is continuously changing -- fact! Don’t be like most marketers and only stick to static Instagram content, embracing video is king. What was Vine is now TikTok, and YouTube is constantly evolving. Oh yeah, live streaming too. Ditch the stereotypes you have of gamers because Twitch is mainstream.
WHAT IS THE DIFFERENCE BETWEEN INFLUENCER MARKETING AND AFFILIATE MARKETING?
Adding to this… what is the difference between an influencer and celebrity? As influencer marketing is seen as a full funnel marketing initiative, you can imagine an influencer to advocate for your brand but not be your brand’s voice. Influencers may be unknown by the general public but highly influential to their audience or inner circle.
HOW DO YOU PROPERLY MEASURE AN INFLUENCER CAMPAIGN AND WHAT ANALYTICS ARE INVOLVED?
What does your brand care about, acquisition, branding, or both? Influencer marketing delivers value across the full marketing funnel of awareness, consideration, and acquisition. To properly measure an influencer campaign, you need to define your KPIs, clearly define impact, understand your measurement tools, and accurately calculate attribution.
INFLUENCER MARKETING PRICING
Influencer marketing pricing is similar to pricing a beer. You pay for what you want, and you get what you pay for. Determined by the uniqueness of your campaign, influencer marketing pricing is likely to vary in practice. Pricing is not only determined by the creator’s size, platform, audience, and vertical, but how you conduct business.
