HOW BETTERHELP USES INFLUENCER MARKETING ON YOUTUBE: A CAMPAIGN BREAKDOWN
Our latest strategy breakdown where we dissect the YouTube influencer strategy of BetterHelp, so you can learn from it.
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THE OUTLOUD BLOG
INSIGHTS AND THINKING WRITTEN FROM THE LENS OF AN INFLUENCER MARKETING AGENCY THAT'S BEEN IN THE SPACE FOR OVER 15 YEARS
Here you'll find the latest influencer trends and knowledge. Check out some of the blogs below to gather data and insights to make your influencer marketing campaigns memorable.
SIGNUP TO GET ACCESS TO CUTTING EDGE INFORMATION ON INFLUENCER MARKETING TO LEVEL UP YOUR BRAND
THE ART OF INFLUENCER NEGOTIATION: TIPS FOR REACHING MUTUALLY BENEFICIAL AGREEMENTS
Influencer negotiation can be a challenging task, but with the right approach, it can be a win-win situation for both parties.
THE IMPORTANCE OF REGULAR COMMUNICATION AND FEEDBACK IN INFLUENCER PARTNERSHIPS
Four key reasons that good communication is essential to successful influencer partnerships and campaigns.
THE MARKETING EXECUTIVE'S GUIDE TO INFLUENCER STRATEGY
Six key influencer strategy principles for marketing executives distilled from 15+ years of experience.
YOUTUBE ON TV: WHY QR CODES ARE THE KEY TO CONVERSIONS
Screencasting or using SmartTVs can drive away potential engagement from sponsored YouTube campaigns. But QR codes are here to help.
HOW TO IMPROVE YOUR INFLUENCER OUTREACH TO GET BETTER RESULTS
Templates are not the key to success if you want to create lasting, valuable partnerships with influencers. This is why.
ANSWER THESE 4 QUESTIONS TO FOCUS YOUR GROWTH AND SCALE YOUR ECOMMERCE BUSINESS
Once you’ve covered the basic steps to scale, consider these more advanced growth strategies to focus your growth.
HOW TO CRAFT A WIN-WIN INFLUENCER PARTNERSHIP WHILE STAYING WITHIN YOUR BUDGET
Working with good influencers can come with a hefty price tag. Learn how to create a win-win influencer partnership within your budget.
​​INFLUENCER AGREEMENTS: UNDERSTANDING THE KEY ROLE OF CLEAR EXPECTATIONS IN INFLUENCER CAMPAIGNS
The success of an influencer campaign depends on clear influencer agreements for the partnership. Let’s discuss why this is.
THE DIFFERENT TYPES OF INFLUENCERS AND HOW TO CHOOSE THE RIGHT ONE FOR YOUR BRAND
Not all influencers are the same. It's important to understand the different types of influencers and how they can connect to your strategy.
THE IMPORTANCE OF INFLUENCER MARKETING AUTHENTICITY AND HOW TO MAINTAIN IT
The demand for influencer marketing authenticity has grown with the rise of the creator economy. This is how you cultivate and maintain it.
FROM DMS TO DOLLARS: CRAFTING AN INFLUENCER MARKETING PROPOSAL THAT SEALS THE DEAL
Crafting an effective influencer marketing proposal can be challenging, especially if you're new to the game.
WHAT IS INFLUENCER MARKETING?
What is influencer marketing? In this article, we'll not only provide a basic definition but unpack what it means.
WHAT BRANDS SHOULD KNOW BEFORE HIRING AN INFLUENCER AGENCY
Influencer marketing is an effective and efficient way for brands to reach new audiences and drive sales. That is if you know what you...
4 CREATIVE WAYS TO MAXIMIZE YOUR INFLUENCER MARKETING CAMPAIGNS
With some creativity, the value of your influencer partnerships can be amplified through other areas of your marketing mix. Here's how...
INFLUENCER FOR SEO: HOW TO USE YOUR INFLUENCER CONTENT TO SOAR UP SEARCH
Four ways that your social media influencer campaign victories can be 2x’d through stronger integration with your SEO strategies.
6 COMMON CHARACTERISTICS OF TOP PERFORMING INFLUENCERS
In this article, we unpack the common characteristics of top-performing creators across our more than 31,000 campaigns.
HOW WONDRIUM GOT 705.1 MILLION VIEWS ON ITS INFLUENCER CONTENT AND ACQUIRED NEW SUBSCRIPTIONS
Learn how Wondrium got 705.1M views on its influencer content and acquired new subscriptions with The Outloud Group.
DOES AN INFLUENCER MARKETING CPM ACTUALLY CORRELATE WITH PERFORMANCE?
What if we told you that an influencer marketing CPM isn’t the key metric that most brands think it is? What if it's misleading?
![WHICH SOCIAL PLATFORM SHOULD YOU RUN INFLUENCER ON? [COMPARISON CHART]](https://static.wixstatic.com/media/43de70_94f75f07a4c9407d8e5e759442de6c2c~mv2.png/v1/fill/w_514,h_376,fp_0.50_0.50,q_95,enc_auto/43de70_94f75f07a4c9407d8e5e759442de6c2c~mv2.png)
WHICH SOCIAL PLATFORM SHOULD YOU RUN INFLUENCER ON? [COMPARISON CHART]
As a brand, it can sometimes be hard to decide which platform is right for your influencer campaigns. That’s why we created this chart.
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