CPM is one of the fastest ways to gut-check creator rates, forecast budgets, and compare influencer marketing to other paid media channels. The problem? There is no such thing as a universal CPM.

In the digital and influencer space, scams move fast—and recently, some individuals have been pretending to be The Outloud Group. Flattering? Maybe. Dangerous? Definitely. Using our name to mislead others puts people at risk and isn’t something we take lightly.

In the digital and influencer space, scams move fast—and recently, some individuals have been pretending to be The Outloud Group. Flattering? Maybe. Dangerous? Definitely. Using our name to mislead others puts people at risk and isn’t something we take lightly.

A five-and-a-half-year study of data on Black+ creator representation and compensation.

The Outloud Group, a leading agency in influencer marketing services, today announced the acquisition of Curious Outliers, a performance-driven influencer marketing agency known for its YouTube specialization and data-first strategies.

A Three and a Half Year Review of Influencer Campaign View & Engagement Data — Why Measurement Timing Is Key [January 2022 – June 2025]

Outloud Talent, a subsidiary of The Outloud Group, expanded from representing 30 creators to over 200 in less than a year through strategic acquisitions while facing a challenge: how to scale without sacrificing personalized management.

Outloud Talent, a leading talent management agency, is officially managing the creators formerly part of Bowie Agency (formerly Rolen Group). On the heels of Outloud Talent’s acquisition of NanoZebra, the addition of Bowie Agency talent to the roster cements Outloud Talent as an industry leader in talent management.

The gaming world is constantly evolving and saw a big rebound in 2024, after its post-pandemic slump. The livestreaming space saw over 8.5 billion hours watched in Q3 of 2024, a 12% year-on-year increase. But what does that mean for your marketing strategy in 2025?

Starting October 15th, YouTube will expand the maximum upload time for YouTube Shorts from one to three minutes. YouTube has long been lauded as the king of long-form storytelling among the big three video social media platforms [TikTok, Instagram, & YouTube].

As a business owner or marketing professional, you’re probably hearing from every direction that you should run ad campaigns on TikTok to reach potential new customers. That casual directive gets tossed around a ton these days but few understand that the path to success includes much more than setting up an account, throwing up some content and pushing the “go” button.

Outloud deviates from the standard industry payment terms to ensure that creators get paid even if the brand hasn't paid Outloud. By prioritizing relationships and strategic cashflow, Outloud has been able to weather the storm that has hit the influencer marketing industry over the past few years and is ready to grow with those relationships.

TikTok Shop, TikTok’s search evolution, and influencer marketing strategies for DTC brands. With its explosive growth and high engagement rates, TikTok has emerged as an ad and shopping platform for brands.

Discover the power of YouTube Influencer Marketing with our comprehensive guide! Learn how storytelling amplifies brand narratives, backed by 17+ years of data-driven expertise.

Buckle up as we share our top Gen-Z influencers from over 15+ years doing influencer marketing on YouTube, TikTok, Instagram & beyond.

Music can be a content creator’s best friend - whether it’s the perfect background track to tie a YouTube video together, a playlist to accompany a Twitch stream, or the latest TikTok dance trend, music and online content often feel inseparable.

Influencer negotiation can be a challenging task, but with the right approach, it can be a win-win situation for both parties.

Screencasting or using SmartTVs can drive away potential engagement from sponsored YouTube campaigns. But QR codes are here to help.

Are you ready to be inspired, educated, and entertained by some of the most influential black voices in today's digital landscape? Dive into Outloud's curated list of trailblazing black influencers from our 15+ years doing influencer marketing across YouTube, TikTok, Instagram.

Buckle up as we share our top Gen-Z influencers from over 15+ years doing influencer marketing on YouTube, TikTok, Instagram & beyond.