Data & Measurement

THE OUTLOUD BLOG

INSIGHTS AND THINKING WRITTEN FROM THE LENS OF AN INFLUENCER MARKETING AGENCY THAT'S BEEN IN THE SPACE FOR OVER 15 YEARS

Here you'll find the latest influencer trends and knowledge. Check out some of the blogs below to gather data and insights to make your influencer marketing campaigns memorable.

SIGNUP TO GET ACCESS TO CUTTING EDGE INFORMATION ON INFLUENCER MARKETING TO LEVEL UP YOUR BRAND

IMPROVING INFLUENCER INCLUSIVITY

A 3.5 year study of data on Black+ creator representation and compensation.

BLACK+ YOUTUBE CREATOR REPRESENTATION & COMPENSATION ANALYSIS

A 3-year study exploring the representation and compensation of Black+ creators in YouTube brand deals.

30 YOUTUBE VIDEO STATISTICS & TRENDS DEFINING TODAY (2023)

Where is YouTube today? How popular is it? How do consumers engage with it? We answer these questions (and many more).

HOW WONDRIUM GOT 705.1 MILLION VIEWS ON ITS INFLUENCER CONTENT AND ACQUIRED NEW SUBSCRIPTIONS

Learn how Wondrium got 705.1M views on its influencer content and acquired new subscriptions with The Outloud Group.

DOES AN INFLUENCER MARKETING CPM ACTUALLY CORRELATE WITH PERFORMANCE?

What if we told you that an influencer marketing CPM isn’t the key metric that most brands think it is? What if it's misleading?

WHAT DO YOUTUBE INFLUENCER RATES LOOK LIKE TODAY (2022)?

This data is designed to help brands like yours understand how much influencers are typically being paid for their brand endorsement work.

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THE OUTLOUD BLOG

INSIGHTS AND THINKING WRITTEN FROM THE LENS OF AN INFLUENCER MARKETING AGENCY THAT'S BEEN IN THE SPACE FOR OVER 15 YEARS

SIGNUP TO GET ACCESS TO CUTTING EDGE INFORMATION ON INFLUENCER MARKETING TO LEVEL UP YOUR BRAND

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Detroit, MI, 48226