CPM is one of the fastest ways to gut-check creator rates, forecast budgets, and compare influencer marketing to other paid media channels. The problem? There is no such thing as a universal CPM.

A Three and a Half Year Review of Influencer Campaign View & Engagement Data — Why Measurement Timing Is Key [January 2022 – June 2025]

Discover the power of YouTube Influencer Marketing with our comprehensive guide! Learn how storytelling amplifies brand narratives, backed by 17+ years of data-driven expertise.