If you judge creator partnerships on CPM alone, here is what you actually get: a clean number to compare and almost no evidence of what the campaign will produce.

Brad joined Dylan Conroy on The Ad Podcast at POSSIBLE Miami to explain why reach and business performance are not the same thing.

If you buy creator inventory on CPM alone, here is what you actually get: the cheapest view -- not necessarily the cheapest customer. In Advertising Week, The Outloud Group CEO Brad Hoos breaks down one of creator marketing’s most persistent assumptions.