Influencer Marketing Agency Blog by The Outloud Group
The Outloud Group Acquires Curious Outliers to Strengthen Position as a Leading Influencer Marketing Agency
The Outloud Group, a leading agency in influencer marketing services, today announced the acquisition of Curious Outliers, a performance-driven influencer marketing agency known for its YouTube specialization and data-first strategies.
MEASUREMENT MATTERS
A Three and a Half Year Review of Influencer Campaign View & Engagement Data — Why Measurement Timing Is Key [January 2022 – June 2025]
How Brands Can Win With Gaming in 2025
The gaming world is constantly evolving and saw a big rebound in 2024, after its post-pandemic slump. The livestreaming space saw over 8.5 billion hours watched in Q3 of 2024, a 12% year-on-year increase. But what does that mean for your marketing strategy in 2025?
Paying Creators the Outloud Way
Outloud deviates from the standard industry payment terms to ensure that creators get paid even if the brand hasn't paid Outloud. By prioritizing relationships and strategic cashflow, Outloud has been able to weather the storm that has hit the influencer marketing industry over the past few years and is ready to grow with those relationships.
Unlocking the Power of TikTok Influencer Marketing: Reach Your Customer Base
TikTok Shop, TikTok’s search evolution, and influencer marketing strategies for DTC brands. With its explosive growth and high engagement rates, TikTok has emerged as an ad and shopping platform for brands.
Mastering YouTube Influencer Marketing: The Power of Storytelling for Brand Amplification
Discover the power of YouTube Influencer Marketing with our comprehensive guide! Learn how storytelling amplifies brand narratives, backed by 17+ years of data-driven expertise.