INFLUENCER MARKETING CAMPAIGNS DONE RIGHT
Drive brand loyalty and customer acquisition by partnering with the creators that your target audience loves.
YOUTUBE INTEGRATIONS
Use 30-90 second branded video segments within creator content to drive full-funnel impact. YouTube integrations have a verbal and on-screen CTA and customized clickable links within the YouTube video’s description leading to your landing page. YouTube integrations are particularly effective at driving customer acquisition.
$30-300
cost per acquisition range, varies based on product or service.3%-.7%
CLICK THROUGH RATE RANGE, VARIES BASED ON BRAND$30-100
CPM RANgE, DEPENDENT ON VERTICAL & CREATOR
The Outould Group is officially a YouTube preferred agency partner, giving us key insights and access to the best story telling platform on the web
YOUTUBE DEDICATED VIDEOS
Partner with influencers to create dedicated long-form content on YouTube. Deep-dive into your brand’s product and story with a YouTube video all to yourself. Videos can be optimized for search with keywords and hashtags, and usage rights can be acquired to amplify the content even further across other channels.
68%
OF VIEWERS WATCH YOUTUBE TO HELP MAKE A PURCHASE DECISION80%
OF CONSUMERS WOULD RATHER WATCH A VIDEO THAN READ A BLOG+68%
PURCHASE LIKELIHOOD AFTER WATCHING A PRODUCT VIDEO 
YOUTUBE SHORTS
YouTube Shorts give you the best of both worlds: create awesome short-form content while still reaping the rewards of publishing on the top video streaming website in the world.
135%
YoY GROWTH OF YOUTUBE SHORTS VIEWERSHIP70B
VIEWS PER DAY ON YOUTUBE SHORTS33%
OF MARKETERS PLAN TO INVEST MORE IN SHoRT-FORM VIDEOS
TIKTOK INFLUENCER MARKETING CAMPAIGNS
TikTok is a hub for trends and ideas. Audiences value authentic content that is entertaining, inspiring, or educational. Viewers are turning to content creators for purchasing decisions.
6.2M
Views on Alix Earle’s sponsored content promoting Grubhub1.5x
TIKTOKERS ARE 1.5x MORE LIKELY TO PURCHASE IMMEDIATELY82B
VIEWS & COUNTING ON #TIKToKMADEMEBUYIT
The Outloud Group is a TikTok Strategic Agency Partner with exclusive access to resources, beta tests, and the newest features on an ever-evolving platform
RESULTS THAT SPEAK FOR THEMSELVEs
fiverr
Partnering with Fiverr and The Old Gays to build a campaign with mass appeal
3.3m+
182K
Views Likes and Comments
INSTAGRAM STORIES
Instagram Stories offer a brief but impactful window for engagement and high click through rates. Stories with clickable links provide a direct call-to-action, making them a strategic choice for brands aiming to maximize impact in a short timeframe.
$100
AVERAGE COST PER CONVERSION.25%
AVERAGE CLICK THROUGH RATE$.10
AVERAGE COST PER VIEWThe Outloud Group is a Meta Business Partner with exclusive access to cutting edge resources and data needed to build successful influencer marketing campaigns on Instagram
INSTAGRAM REELS
Instagram Reels offer a way for influencers to seamlessly showcase products or services in captivating, bite-sized videos. Elevate your impact by repurposing Reel content in paid ads, turning them into conversion-focused magnets complete with accessible links.
.15%
AVERAGE CLICK THROUGH RATE$.10
AVERAGE COST PER VIEW
celebrity Activations
Greatly expand your reach into a range of audiences with celebrity partnerships and activations. Achieve the full potential by amplifying content through paid ads. Generate buzz and genuine excitement for your brand through collaborations and co-created product launches.
Whether we’re helping Olympic athletes and Grubhub join forces or uniting NCAA and NFL Athletes through collaborative projects on Fiverr, we have experience building campaigns with the biggest names and the biggest brands. Below is a bit of insight we are excited to share.
10M
app downloads — McDonald’s celebrity meal campaign48%
impressions above benchmark for an Olympics campaign18M
impressions across 8 celebrities in one campaign
Enhance An In-Person Event By Turning It Into a Large Digital Gathering
Enhance your events with on-site content creation, meet and greets, or simply have influencers attend to generate buzz. Stream the activation on creators’ owned social channels and deliver fans a unique experience.
2.9x
increase in link clicks on brand’s post-event content10X
more viewers by bringing your event online28%
of marketers prefer working with influencers for events
USER GENERATED AD CONTENT
Growing your own brand’s social channels demands a high volume and velocity of user-generated, testimonial, 1st-person style content. User Generated Content creators help brands produce effective asset variations that scale and win.
3-5
seconds for “the hook” to either keep or deter an ad viewer50
average number of test ads needed to scale over $25k per month4+
posts per day recommended by TikTok