We're a seasoned YouTube influencer marketing agency that has been in the industry since 2008. As a full-service influencer agency, we handle strategy, creative, media planning, execution, reporting, analytics, and more. And by more we mean that we bring real data to the table that tells us what influencers deliver traffic and conversions for our brand partners. Thanks to running campaigns for 13 years we’ve learned a thing or two. Imagine that; experience matters.
PEOPLE WANT VIDEO CONTENT
Sometimes you just gotta give the people what they want and people want to consume content through video. YouTube provides a fantastic place for brands whose product is personal or benefits from being able to have its story told. Brands that use YouTube for influencer campaigns get full-funnel benefits across awareness, consideration, and conversion while incorporating three CTAs (verbal, on screen, in description) through the advocacy of an influencer. That’s the good news.
The better news? As part of a larger marketing program, YouTube influencer marketing enhances the performance of other marketing channels including search, display, Facebook, and email.
THE DOWNSIDE? DYNAMIC VIDEO CONTENT
REQUIRES MORE TLC
YouTube marketing takes more time for influencers to create. And it’s not just that it’s quicker to snap a photo than it is to film a video...it takes a lot deeper brand understanding for a creator to be able to explain the value of the product or survive to their audience. It also takes more time for a brand to explain the value proposition of the product or service & to review the video content. Too many brands shy away from using video-based influencer content for this very reason. Don’t be that brand.
THE RETURN IS REAL
Brands who only measure value in a “conversion” or “branding” often struggle with YouTube marketing because accurate measurement must be done across the whole funnel. Brands who use YouTube influencer marketing receive 4x their assumed conversions because last-touch measurement does not full capture campaign value. We’ve got a deep bench of data to show this and we’re happy to talk with you more about specifics because let’s be real -- when it comes to measurement, specifics matter a lot.
The Outloud Group handles the entire influencer marketing process from end to end. In addition to strategic leadership and media planning, our agency provides seamless campaign execution, optimization, and reporting in real-time. Whether you are new to the space or a seasoned veteran looking to scale, we will work to identify the right influencers and audiences for your brand to connect with.
Since the birth of YouTube, we've established deep relationships with influencers and content creators. We know finding the right influences for your brand isn’t easy. Our agency has an active network of influencers based on audience affinity, audience size, demographics, engagement rates, and 12 years of influencer marketing data.
Work doesn’t stop once your influencer marketing campaign is live, and we understand that measuring results is tricky on YouTube. Our agency has a dedicated team ready to provide marketing insights from campaigns through detailed reporting and analysis.