Influencer Marketing agency differentiation: why brands choose the Outloud Group

Brands often love working with us for a few reasons

• Our data-based approach to influencer marketing, which includes proprietary historical performance data. We use data from running hundreds of millions of dollars in ad spend to identify those creators who have a track record of delivering performance. This data delivers a competitive advantage when it comes to identifying and sourcing the right creators.

• We operate as an extension of your brand team. We roll up our sleeves and figure out solutions to problems and proactively look for ways to optimize campaigns. We deeply care about one another and our brand teams, and this “care” manifests itself in unpredictable ways that brands repeatedly report. But don’t get us wrong – we’re not afraid to push back and come together to find the right solution. If you want an order taker, we’re not the right partner, but if you want a true collaborator that brings a strong track-record of performance, hit us up

• We go deep on reporting & analytics. Beyond our proprietary performance data, we go deep in analyzing creator and campaign data to allow us to evolve influencer programs over time. As premier partners of YouTube, Meta, and TikTok – Outloud’s data and access allows us to understand trends and take action quickly as platforms evolve

What Makes The Outloud Group Different

The Outloud Group has been there and done that when it comes to running efficient influencer marketing programs at scale for enterprise and high-growth brands. While Outloud is accustomed to running influencer marketing programs for Fortune 500 brands, it remains an independent agency focused exclusively on influencer. We’re deep experts that brings the focus, pace, and analytical prowess our clients need to be successful in a competitive environment. This focus, scale, and independence makes Outloud a bit of a unicorn in that we offer big-agency sophistication with the speed, agility, and maniacal focus on results you’d expect from an independent-agency. 

Outloud is a preferred partner of YouTube, TikTok, and Meta – giving access to data, incentives, and real-time trends and opportunities. Oh, and we’re also part of The Nostos Network – a vetted tight set of agencies that collectively offer a 360 solution for brand partners. The Outloud Group delivers campaigns designed to scale, integrate with paid media, and deliver measurable business impact.

And if you’re more of a bullets person & want us to shoot you direct & concise, we’ve got you:

• Deep Experience scaling and executing high-growth and enterprise campaigns  

• Data-driven creator selection based on proprietary performance data 

• Preferred Partner of YouTube, TikTok, and Meta

• Notos Agency (selective group of independent agencies that collectively offer 360 degree marketing solution) 

• Real-time performance data and dashboards

• Seamless integration of paid and organic influencer content 

• Full-funnel measurement

• Deep expertise across YouTube, podcast, Instagram, and TikTok

Data-Driven Influencer Selection

At Outloud, we select creators based on their historical track record of delivering website traffic and purchases for brands. This proprietary performance data allows Outloud to select creators based on historical brand partnership performance, audience relevance, engagement quality, contextual alignment, and brand safety rather than vanity metrics like follower count or “buzz”. When you partner with the right creators and let them do their thing, good things happen. 

When to Use an Influencer Marketing Agency

Brands benefit from partnering with an influencer agency when influencer marketing has been identified as a repeatable growth channel that requires scale, operational discipline, and advanced analytics. For performance campaigns, brands typically turn to an agency once paid social and paid search campaigns have plateaued and there’s a desire to scale their performance channels. When running branding campaigns, brands turn to an agency when they are ready to scale and systematize their efforts to build or reposition a brand. Agencies provide guidance on which platforms to activate on, how to activate on those platforms, the right creators to partner with, and the pitfalls to avoid.