TIKTOK INFLUENCER MARKETING: TAP INTO A NEW GENERATION OF CUSTOMERS
Yes, there are lots of dance videos on TikTok. Yes, your niece and nephew are on TikTok. But guess what -- 50% of TikTok users in the US are aged 18-34 and the platform is “aging” quickly. TikTok is not in danger of becoming mature like Facebook anytime soon, but know that you should give pause before writing off TikTok as a young platform for people without disposable income.
MEET THE GEN-Z AUDIENCE WHERE
TikTok offers you the opportunity to gain the attention of the Gen-Z world through influencer marketing campaigns & it also lets you target other demographics on a platform that’s fun, new, and refreshingly positive. Target your audience amongst the 800MM TikTok users through content creators with mass appeal.
SCALE WITH A TRUSTED INFLUENCER
We’ve run many TikTok campaigns with plenty of big brands including Grubhub, Wix, KiwiCo, and Audible to name a few. We give you the opportunity to partner with an influencer marketing agency who has trusted relationships with content creators on TikTok plus incredible scale to lead your brand’s digital conversation.
ACTIVE USERS ON TIKTOK
USERS IN THE USA
OF USERS ARE BETWEEN 18 & 34
IDENTIFYING THE RIGHT CONTENT CREATORS AND DEMOGRAPHICS ARE KEY WHEN ENTERING THE CONVERSATION
You may understand the audiences you are trying to reach but don’t know who and where the creators are. The Outloud Group handles the entire influencer marketing process from end to end so your brand can focus on other efforts. We know that TikTok can be intimidating and without experience on the platform it’s easy to get wrong out of the gates. We can work with you so you understand the options on TikTok including working directly with content creators to post on their channel & working with content creators to develop content that lives as part of a paid campaign on the TikTok platform. We’re here to help so don’t hesitate to reach out!
VALUE BRAND ADVOCACY OVER BRAND VOICE
We’ve learned that success on TikTok stems from your brand’s trust in the influencer to deliver authentic and original marketing content to their audience. On TikTok, an influencer’s brand advocacy is more important than brand voice. TikTok is all about platform trends, catchy music, and engaging moves. Let the creator lead the creative rather than be your brand’s mouthpiece. In developing marketing campaigns, we help you identify truly the best fit based on audience & brand affinity, audience size, demographics, engagement rate, and other target criteria.