Podcast Influencer Marketing: Intimate Connections with Listeners

Podcasts are an incredibly intimate medium for connecting with an audience. Partner with the world’s most popular podcasts & deliver the right mix of host endorsements to drive brand value across the marketing funnel of awareness, consideration, and conversion.

Podcast Influencer Marketing by The Outloud Group

Host-Read Podcasts

Host-read podcast ads are delivered by the host and create a personal and trustworthy connection with their audience. Leverage the intimate connection of podcast hosts and listeners to make things happen.

50%

of podcast advertising is performance based

39.7

average age of podcast listeners in the U.S.

43%

of listeners say ads prompt purchases
Host-Read Podcast Influencer Marketing by The Outloud Group
Outloud Group Podcast Advertising, 2 Bears, 1 Cave

Programmatic Podcasts

Buy podcast ads in bulk with programmatic buying. Target specific audiences and optimize your media buy in real time with dynamically inserted pre-recorded ads.

56%

of listeners consume 4+ episodes per week

39%

of AGES 35-54 have listened to a PODCAST THIS WEEK 

63%

of Americans have listened to a podcast

LET’S BUILD YOUR Podcast Advertising Campaign