INFLUENCER MARKETING CAMPAIGNS DONE RIGHT

Drive brand loyalty and customer acquisition by partnering with the creators that your target audience loves.

Influencer marketing campaigns by The Outloud Group

YOUTUBE INTEGRATIONS

Use 30-90 second branded video segments within creator content to drive full-funnel impact. YouTube integrations have a verbal and on-screen CTA and customized clickable links within the YouTube video’s description leading to your landing page. YouTube integrations are particularly effective at driving customer acquisition.

$30-300

cost per acquisition range, varies based on product or service

.3%-.7%

CLICK THROUGH RATE RANGE, VARIES BASED ON BRAND

$30-100

CPM RANgE, DEPENDENT ON VERTICAL & CREATOR
Influencer Marketing Campaigns on YouTube

The Outould Group is officially a YouTube preferred agency partner, giving us key insights and access to the best story telling platform on the web

A Few of Our Trusted Partners

YOUTUBE DEDICATED VIDEOS

Partner with influencers to create dedicated long-form content on YouTube. Deep-dive into your brand’s product and story with a YouTube video all to yourself. Videos can be optimized for search with keywords and hashtags, and usage rights can be acquired to amplify the content even further across other channels.

68%

OF VIEWERS WATCH YOUTUBE TO HELP MAKE A PURCHASE DECISION

80%

OF CONSUMERS WOULD RATHER WATCH A VIDEO THAN READ A BLOG

+68%

PURCHASE LIKELIHOOD AFTER WATCHING A PRODUCT VIDEO 
Influencer Marketing Campaigns on YouTube Shorts

YOUTUBE SHORTS

YouTube Shorts give you the best of both worlds: create awesome short-form content while still reaping the rewards of publishing on the top video streaming website in the world.

135%

YoY GROWTH OF YOUTUBE SHORTS VIEWERSHIP

70B

VIEWS PER DAY ON YOUTUBE SHORTS

33%

OF MARKETERS PLAN TO INVEST MORE IN SHoRT-FORM VIDEOS

The Outloud Group is a TikTok Strategic Agency Partner with exclusive access to resources, beta tests, and the newest features on an ever-evolving platform

TIKTOK INFLUENCER MARKETING CAMPAIGNS

TikTok is a hub for trends and ideas. Audiences value authentic content that is entertaining, inspiring, or educational. Viewers are turning to content creators for purchasing decisions.

6.2M

Views on Alix Earle’s sponsored content promoting Grubhub

1.5x

TIKTOKERS ARE 1.5x MORE LIKELY TO PURCHASE IMMEDIATELY

82B

VIEWS & COUNTING ON #TIKToKMADEMEBUYIT

RESULTS THAT SPEAK FOR THEMSELVEs

AG1

Changing Perspective from “That Greens Powder” to The Highest Value Holistic Supplement


216M

20K+

views

CONVERSIONS

Influencer Marketing Campaigns on Instagram Stories

INSTAGRAM STORIES

Instagram Stories offer a brief but impactful window for engagement and high click through rates. Stories with clickable links provide a direct call-to-action, making them a strategic choice for brands aiming to maximize impact in a short timeframe.

$100

AVERAGE COST PER CONVERSION

.25%

AVERAGE CLICK THROUGH RATE

$.10

AVERAGE COST PER VIEW

The Outloud Group is a Meta Business Partner with exclusive access to cutting edge resources and data needed to build successful influencer marketing campaigns on Instagram

Instagram Reels Influencer Marketing

INSTAGRAM REELS

Instagram Reels offer a way for influencers to seamlessly showcase products or services in captivating, bite-sized videos. Elevate your impact by repurposing Reel content in paid ads, turning them into conversion-focused magnets complete with accessible links.

.15%

AVERAGE CLICK THROUGH RATE

$.10

AVERAGE COST PER VIEW
Outloud Group Podcast Advertising, 2 Bears, 1 Cave

Programmatic Podcasts

Buy podcast ads in bulk with programmatic buying. Target specific audiences and optimize your media buy in real time with dynamically inserted pre-recorded ads.

56%

of listeners consume 4+ episodes per week

39%

of AGES 35-54 have listened to a PODCAST THIS WEEK 

63%

of Americans have listened to a podcast

Host-Read Podcasts

Host-read podcast ads are delivered by the host and create a personal and trustworthy connection with their audience. Leverage the intimate connection of podcast hosts and listeners to make things happen.

50%

of podcast advertising is performance based

39.7

average age of podcast listeners in the U.S.

43%

of listeners say ads prompt purchases
Host-Read Podcast Influencer Marketing by The Outloud Group

Ready to Launch an Influencer Marketing Campaign?

If you’re ready to make some moves, fill out our form and members of our Influencer Marketing Team will reach out to schedule a call.