AG1
Partnering with AG1 to change customer perception about quality and value.
Campaign Challenge
AG1 was growing rapidly, but potential customers were comparing its monthly price point to other greens powders. However, AG1 is more than just a greens powder and we designed a campaign to show the product as a holistic daily nutritional regime that provides a wide range of vitamins, minerals, and antioxidants. When compared to other holistic daily nutritional regimes, AG1 is a great value.
Campaign Goal
Our goal of the ongoing campaign was to rapidly scale a sustainable influencer marketing program that showcases the full value of AG1 as a holistic nutritional supplement and continue to gain new subscribers.
CAMPAIGN Strategy
When AG1 “looks like” any other greens powder, how do you get new customers? By using the authentic endorsement of creators to educate audiences at scale. We identified AG1's key audiences and analyzed our internal performance data to find the best YouTube categories and creators to partner with. We tested, identified what works, and continue to grow and refine our partnerships with hundreds of creators each month.
Campaign Results
AG1 and The Outloud Group have built a multi-million dollar evergreen program that continues to grow month-over-month and achieve their growth and ROI goals.
20k+
Conversions9.3M
Engagements216M
views