INFLUENCER PAID SOCIAL
WHAT IS INFLUENCER PAID SOCIAL?
Influencer Paid Social (commonly referred to as branded content, post boosting, spark ads, and/or whitelisting paid ads) is when a creator and brand collaborate and develop content that is served as paid advertisement from the creator’s account. We help brands connect with highly relevant and influential creators across Facebook, Instagram, TikTok, and Pinterest to deliver creative and effective branded content. Influencer paid social content can be pushed to creator’s followers, lookalike audiences, brand audiences, and high-potential prospecting audiences.
82%
TRUST CREATOR BRAND RECOMMENDATIONS
40%
HIGHER AD CLICK THROUGH RATE
4x
PURCHASE
CONVERSION LIFT
33%
LOWER COST PER CONVERSION (CPA)
HOW DOES INFLUENCER PAID SOCIAL WORK?
First we identify a wide range of relevant creators and audiences and align on the best set of creators for your brand and your objectives. From there we work with the creators to develop content, edit the content in a way that captures the attention of a paid social audience. And finally -- we move into campaign implementation, management, reporting, and optimization. We serve as a comprehensive partner for effective creator ads delivered directly from creator accounts to their audiences and beyond.
AUTHENTIC CREATOR COLLABORATIONS THAT ENGAGE FANS AND LEAD TO EVEN MORE RELEVANT AUDIENCES
In case you’ve been living under a rock, the word is out about creators! 82% of consumers trust their product recommendations and every major social media platform is investing in their ability to be compensated for their creativity. From Facebook, to YouTube, and TikTok, billions of dollars are being invested to support this growing community of potential brand activators. Still not convinced? 63% of 18-34 year olds trust what an influencer says about your brand over what you say about it. An intelligent Influencer Paid Social strategy is a strong way to partner with relevant creators to amplify your brand with highly engaged and trusting new audiences.
HIGHLY TRUSTED TESTIMONIALS DELIVERED EFFICIENTLY
Did you know an organic social media post only reaches about 15% of the intended audience, the profile’s followers? Conversely, paid social ads are delivered to over 90% of intended audiences. Not bad, huh? Another cool thing: creative and messaging can be tested and optimized for maximum performance so you’re not just stuck with one piece of content to test.
[Image credit Hot Thai Kitchen]
FINALLY, A SCALABLE PAID AD STRATEGY
There are virtually dozens of elements that can be tested and optimized with Influencer Paid Social strategies. Social media platforms, creators and genres, ad formats and placements, video clips, graphics, and sounds are all levers that can be pulled to optimize performance. A well conceived intelligent paid marketing strategy mixed with key creator partnerships has proven to be an effective way to combine the power of influencer marketing with paid social.