CLIMBING GOOGLE SEARCH RANKINGS WITH CREATORS WITH SKYLIGHT
CREATOR VIDEOS MOVE THE NEEDLE FOR BRAND SEO PERFORMANCE
Campaign Challenge
As search shifts toward video-first discovery, Skylight had an opportunity to transform creator content into a long-term organic growth engine. By partnering with Outloud, Skylight implemented a creator-led SEO strategy that captures high-intent searches, improves search rankings, and builds lasting brand authority across Google and YouTube.
Campaign Goal
Our objective was to leverage YouTube, as one of the leading video search platforms, to improve SEO through increasing organic in-platform search rankings for a list of relevant keywords.
CAMPAIGN Strategy
The strategy focused on three key areas:
Build a creator-led SEO strategy using high-value keywords to guide YouTube content and maximize search visibility.
Develop keyword-optimized creator briefs across titles, thumbnails, dialogue, descriptions, and storytelling.
Establish an ongoing measurement framework to track rankings, traffic, and CTR and continuously optimize SERP.
Campaign Results
The SEO initiative delivered meaningful improvements in Skylight's organic search performance. Sixty percent of the brand's top 20 priority keywords saw and improvement in dedicated video content rankings in Google Search, climbing from position #31 in May to #11 by July across all keywords. Google Trends also reflected growing interest across Skylight’s highest-value search terms, providing an additional directional signal that strategically optimized creator content can contribute to strengthening the brand’s long-term SEO engine and organic discoverability, alongside broader SEO and marketing efforts.
RANK 11
Skylight dedicated content jumped from ranking #31 to #11 in just 2 months.
60%
of Skylight’s top 20 keywords saw improvements in dedicated content in Google Search