FACEBOOK INFLUENCER MARKETING: TARGETED CONTENT FOR INFLUENCER & PAID SOCIAL
Facebook has proven itself as a very reliable social platform for content creators to authentically reach their audiences. In addition, Facebook is a great place to complement your influencer campaigns on other platforms with a targeted Faccebook paid social campaign that includes content being posted from influencer accounts. As a full-service influencer marketing agency, we handle the creative, strategy, influencer sourcing, relationship management, and campaign execution across Facebook. And perhaps more importantly -- because of our creator relationships, we have backend access to creator accounts for targeted brand Facebook campaigns.
2B+
ACTIVE USERS ON FACEBOOK
1.25B
DAILY ACTIVE USERS ON FACEBOOK
8B
VIDEOS WATCHED DAILY
30+
MINUTE AVERAGE SESSION TIME
YOUR BRAND + MASSIVE TARGETED AUDIENCES = WINNING
We will work with you to pinpoint your target Facebook audience, determine your performance goals (whether its brand awareness, engagement, or conversion) and identify social media content creators to help you reach your goals. As part of an end-to-end agency experience, our team will develop your social media marketing strategy and creative, lead influencer identification and relationship management, campaign execution, and reporting.
IDENTIFYING THE RIGHT INFLUENCERS ON FACEBOOK IS THE MOST IMPORTANT PART OF A SUCCESSFUL CAMPAIGN
The Outloud Group has a vast network of relationships with Facebook influencers and social media content creators. When building successful marketing campaigns, our agency will help you select the influencers who are truly the best fit based on previous successes with brand partnerships, audience affinity, audience size, demographics, engagement rate, and other target criteria.
MEASURE CAMPAIGN RESULTS, ADAPT AND OPTIMIZE
Measure or die. Or is it you get what you measure? No, no...it’s what you measure matters. Yeah, we don’t know. But what we do know is that measurement and attribution are extremely important and they can be tricky on Facebook. We have a dedicated team ready to provide full transparency into social campaigns through detailed reporting and analytics. One of the great things about Facebook paid media is that it doesn't take a lot of spend before you can really develop a strong understanding of what works. We’ll be there to give you that guidance along the way.
