position summary

Hi. I’m social media savvy and dabble in many platforms. I understand the differences and opportunities that Facebook, Instagram, Snapchat, and Pinterest provide to the right creator, audience, and brand. But TikTok? TikTok is MY thing. I’m a TikTok pioneer. I don’t just understand the app navigation and know how to post the latest trendy song and dance. I’m part of the culture, I love the positivity it brings, and I understand the true essence of the platform. Not only that, but I’m ahead of the trends, on top of the latest functionality, and I see the great opportunities for creators and brands to thrive there together.

In this role, I’ll work cross-functionally with brand account teams at the Outloud Group to help lead the growth and execution of their TikTok strategy. I relish the chance to have a position that touches the creator economy, drives influencer marketing results, and helps brands add a brand-new acquisition channel -- and I’m all in when it comes to working with great people and having fun while building a company I believe in. I'm ready to build on The Outloud Group's existing relationships by delivering exciting TikTok strategies for clients and helping shape how they breakthrough on this exciting platform.

I love to go the extra mile and am committed to excellence. I care about getting every detail right and I'm going to go above and beyond to make sure our clients are getting bang for their buck.

the nitty gritty

Here's my background and what I've done before joining The Outloud Group:

-- I have 3+ years of social media marketing experience. Most recently on TikTok but also have experience with Facebook, Instagram, YouTube, Snapchat, and/or Pinterest

-- I’m TikTok fan, geek, regular user, perhaps even an influencer in my own right

-- I take a creative-first approach, and know how particular TikTok is, not to mention how often trends change

-- I have worked directly with brands and influencers, and helped design, implement, and manage activations

-- I know the ins and outs of organic vs. paid social media campaigns, and know what TikTok has to offer in both departments

-- I understand the opportunities TikTok provides the right brands and can develop and present a dynamic strategy that helps reach their goals

-- I want to execute and build. Once my proposal is approved, I can’t wait to get to the execution floor and start making things happen

-- I realize that brands need to see and understand their investment. I’m comfortable with data and can deliver actionable insights that result in scale and incremental growth

-- I know my stuff and I’m ahead of the curve when it comes to TikTok trends, strategies, best practices, and the ever-changing features and functionality of the platform

-- I am a logistics maven. I would thrive supporting multiple brands and projects, wrangling dozens of creators, and delivering high volume / high velocity content

-- I am a self-starter and have a desire to build my role professionally, as well as lead and grow a new capability for a business.