MAKING THE CASE FOR GUCCI
Erich and Joel debate whether or not luxury brands can find success in the world of influencer marketing. When you're selling under strict brand code, is influencer the right choice? How do you create an aspirational lifestyle without losing all control?
Watch Episode 56
AI INFLUENCERS, FACEBOOK WATCH, YOUTUBE MEASUREMENT
Brad & Joel talk 2019 trends for influencer marketing. They choose to buy or sell IGTV, Facebook Watch, AI Influencers, & live streaming. Watch until the end to hear two predictions for the influencer marketing industry as a whole.
Watch Episode 55
WERE WE RIGHT OR WRONG?
Last year we predicted industry trends for 2018. Netflix, Hulu, Snapchat, Instagram… were we right or wrong?
Watch Episode 54
EVALUATE THE CAMPAIGN
Brad and Cait chat about the new Samsung commercial featuring superstar pro-gamer, Ninja. Should CMOs be paying more attention to streaming platforms?
Watch Episode 53
Twitch is on the rise and viewers are tuning in. Whether you’re a brand, CMO, or creator, this platform is one to pay attention to. We know we will be!
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We're excited to give you a personal taste of what The Outloud Group is all about. Follow us on Instagram and join in on the mission: new media. old-fashioned relationships.
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WHERE DID IGTV GO WRONG?
Brad and Joel chat about where IGTV went wrong, what influencers really think about it, and where Instagram has the potential to redesign to attract creators.
Watch Episode 52
It’s Not Too Late!
Joel and Cait talk Dos and Don’ts of holiday advertising. What type of product is ideal for influencer marketing during the holidays? What’s the planning process?
Should Wells Fargo Do Influencer?
Cait and Joel talk influencers and damage control. Should a company in the midst of brand damage control do influencer marketing? Should influencers work with brands that have tarnished reputations?
Watch Episode 51
Five of Our Favorite ‘Thinking Outloud’ Insights
Brad and Joel take a walk down memory lane and share 5 of their favorite influencer marketing insights for Thinking Outloud’s 50th episode!
Watch Episode 50