EVALUATE THE CAMPAIGN
Brad and Cait chat about the new Samsung commercial featuring superstar pro-gamer, Ninja. Should CMOs be paying more attention to streaming platforms?
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Twitch is on the rise and viewers are tuning in. Whether you’re a brand, CMO, or creator, this platform is one to pay attention to. We know we will be!
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We're excited to give you a personal taste of what The Outloud Group is all about. Follow us on Instagram and join in on the mission: new media. old-fashioned relationships.
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WHERE DID IGTV GO WRONG?
Brad and Joel chat about where IGTV went wrong, what influencers really think about it, and where Instagram has the potential to redesign to attract creators.
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It’s Not Too Late!
Joel and Cait talk Dos and Don’ts of holiday advertising. What type of product is ideal for influencer marketing during the holidays? What’s the planning process?
Should Wells Fargo Do Influencer?
Cait and Joel talk influencers and damage control. Should a company in the midst of brand damage control do influencer marketing? Should influencers work with brands that have tarnished reputations?
Watch Episode 51
Five of Our Favorite ‘Thinking Outloud’ Insights
Brad and Joel take a walk down memory lane and share 5 of their favorite influencer marketing insights for Thinking Outloud’s 50th episode!
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Influencer Insight: Demolition Ranch + Lunkers TV
The Outloud Group traveled deep into the heart of Texas to spend time with Matt Carriker and Rob Terkla! We continued to get to know them not just as influencers, but as people and long-time friends. Tune in to see them talk about working with brands, influencer milestones, and even play a game of Two Truths and a Lie. Can you spot the lie? Comment below!
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INFLUENCER INSIGHT: MIKEY CHEN TALKS PASSION FOR PRODUCT
Brad talks with Mikey Chen about influencer-brand relationships over ice cream in NYC!
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Influencer Marketing: Is It a Good Fit for Your Brand?
Brad and Erich explore circumstances when Influencer Marketing isn't a good fit. Should your brand implement influencer marketing right away? Is there a certain type of product that doesn't fit?
Watch Episode 48