SOME INFLUENCER MARKETING TRENDS TO KEEP AN EYE OUT FOR IN THE UPCOMING YEAR
As influencer marketing becomes an increasingly more established form of advertisement, the desire for easier meetings between brands and social media personalities has also grown. Despite influencer marking's infancy, industry trends have emerged.
Read This Post
Evaluate the Campaign: "Samsung Galaxy - The Rest of Us"
Joel and Brad examine the Samsung influencer marketing campaign starring Casey Neistat.
Watch Episode Fifteen
Influencer Marketing Trends: Live Video
Joel and Brad examine the impact of the proliferation live video on influencer marketing.
Watch Episode Fourteen
Evaluate The Campaign: Lowe's & "Home Alone"
Joel and Brad discuss how Lowe's nailed their YouTube influencer marketing campaign built around the movie "Home Alone."
Watch Episode Thirteen
IS THIS PAYING OFF? -- HOW TO ACCESS THE VALUE OF AN INFLUENCER MARKETING CAMPAIGN & KNOW IF IT’S WORKING?
As influencer marketing becomes an increasingly popular way for brands to reach potential customers, these companies need to know how they can evaluate the success of their campaigns. It is time we now discuss topics around getting the most out of your future influencer marketing campaign.
Read the Post
How to Transfer from TV to Influencer Marketing
Joel and Brad detail why & how brands should transition to influencer marketing from traditional TV advertising, and how the two can be combined to create powerful marketing campaigns.
Watch Episode Twelve
DIRECT RESPONSE: CONSUMER PRODUCT + YOUSUCKATCOOKING
When HelloFresh was looking to grow its business in the competitive home meal delivery market, they knew the only way to differentiation was through creativity.
Read This Case-Study
I Shot My Truck With A Tank...
To send this truck out with a bang, we set up Dr. Matt Carriker of DemolitionRanch with World of Tanks, who supplied an M1 tank. The result? Matt's pick up truck is no more...and over 4.5 million people watched.
Read The Case-Study
Industry Spotlight: The Future of Snapchat
Will Snapchat be able to defend its market position against challengers like Instagram stories? Joel and Brad discuss the future of the platform through the lens of influencer marketing.
Watch Episode Eleven
What does it mean to be an influencer anyway? How can businesses leverage the credibility & clout of influencers to promote their products and brands?
Read the Post