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What is Influencer Marketing?

What is Influencer Marketing?

What does it mean to be an influencer anyway? How can businesses leverage the credibility & clout of influencers to promote their products and brands?

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The CMO's Role In Social Influencer Marketing Campaigns

The CMO's Role In Social Influencer Marketing Campaigns

The CMO's Role in an Influencer Marketing Campaign

Joel and Brad define the role of a Chief Marketing Officer in an influencer marketing campaign, sharing tips on what marketing leaders need for successful campaign execution.

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