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Thinking Outloud

INFLUENCER MARKETING CAMPAIGN ANALYSIS: SONIC + ICE-T

INFLUENCER MARKETING CAMPAIGN ANALYSIS: SONIC + ICE-T

EVALUATE THE CAMPAIGN: "SONIC & ICE-T"

Joel and Brad examine Sonic's choice to feature rapper and actor Ice-T in their most recent marketing campaign.

Watch Episode 18

Influencer Marketing Campaign Analysis: Samsung

Influencer Marketing Campaign Analysis: Samsung

Evaluate the Campaign: "Samsung Galaxy - The Rest of Us"

Joel and Brad examine the Samsung influencer marketing campaign starring Casey Neistat.

Watch Episode Fifteen

TRUE VALUE OF INFLUENCER MARKETING

TRUE VALUE OF INFLUENCER MARKETING

IS THIS PAYING OFF? -- HOW TO ACCESS THE VALUE OF AN INFLUENCER MARKETING CAMPAIGN & KNOW IF IT’S WORKING?

As influencer marketing becomes an increasingly popular way for brands to reach potential customers, these companies need to know how they can evaluate the success of their campaigns. It is time we now discuss topics around getting the most out of your future influencer marketing campaign. 

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I Shot My Truck with a Tank...

I Shot My Truck with a Tank...

I Shot My Truck With A Tank...

To send this truck out with a bang, we set up Dr. Matt Carriker of DemolitionRanch with World of Tanks, who supplied an M1 tank. The result? Matt's pick up truck is no more...and over 4.5 million people watched. 

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Social Influencer Marketing Industry: The Future Of Snapchat

Social Influencer Marketing Industry: The Future Of Snapchat

Industry Spotlight: The Future of Snapchat

Will Snapchat be able to defend its market position against challengers like Instagram stories? Joel and Brad discuss the future of the platform through the lens of influencer marketing.

Watch Episode Eleven

What PewDiePie's Fall Means For YouTube Influencer Marketers

What PewDiePie's Fall Means For YouTube Influencer Marketers

What Does PewDiePie's Fall Mean for Influencer Marketing?

Does PewDiePie's fall signify the end of an era for influencer marketing? Joel & Brad discuss the industry's evolution -- is this still the wild west? Or have we entered the golden age of influencers?

Watch Episode Ten

Influencer Marketing Campaign Analysis: Casper + Lindybeige

Influencer Marketing Campaign Analysis: Casper + Lindybeige

Evaluate the Campaign: Casper & Lindybeige

Joel and Brad examine the upside & downside of an influencer going off script.

Watch Episode Nine

How Not To Manage A Social Influencer Marketing Campaign

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How Not To Manage A Social Influencer Marketing Campaign

How Not to Run an Influencer Marketing Campaign

Joel and Brad examine common influencer marketing blunders by dissecting a proposed auto campaign.

Watch Episode Eight

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The CMO's Role In Social Influencer Marketing Campaigns

The CMO's Role In Social Influencer Marketing Campaigns

The CMO's Role in an Influencer Marketing Campaign

Joel and Brad define the role of a Chief Marketing Officer in an influencer marketing campaign, sharing tips on what marketing leaders need for successful campaign execution.

Watch Episode Seven

Influencer Marketing Campaign Strategy: Truck Nuts

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Influencer Marketing Campaign Strategy: Truck Nuts

Create the Campaign: "Truck Nuts"

Brad & Joel delve into the huge potential for influencer marketing campaigns in the truck industry.

Watch Episode Six

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