Viewing entries tagged
Mark Rober

Influencer Marketing Campaign Analysis: Lowe's + Home Alone

Influencer Marketing Campaign Analysis: Lowe's + Home Alone

Evaluate The Campaign: Lowe's & "Home Alone"

Joel and Brad discuss how Lowe's nailed their YouTube influencer marketing campaign built around the movie "Home Alone."

Watch Episode Thirteen

69 MILLION WATERMELONS CAN'T BE WRONG

69 MILLION WATERMELONS CAN'T BE WRONG

DIRECT RESPONSE: CONSUMER TECH + MARK ROBER

As a former NASA scientist and a regular on The Jimmy Kimmel Show, Mark Rober goes big with everything he does, even watermelons. We weren’t surprised to see his how-to watermelon deliver 69 million views, countless fun at outdoor parties, and a very happy Consumer Tech client who ran a direct response campaign with Mark.

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