Viewing entries tagged
Influencer Marketing Campaign

Influencer Marketing Campaign Analysis: Samsung

Influencer Marketing Campaign Analysis: Samsung

Evaluate the Campaign: "Samsung Galaxy - The Rest of Us"

Joel and Brad examine the Samsung influencer marketing campaign starring Casey Neistat.

Watch Episode Fifteen

Influencer Marketing Campaign Analysis: Lowe's + Home Alone

Influencer Marketing Campaign Analysis: Lowe's + Home Alone

Evaluate The Campaign: Lowe's & "Home Alone"

Joel and Brad discuss how Lowe's nailed their YouTube influencer marketing campaign built around the movie "Home Alone."

Watch Episode Thirteen

How To Transfer Your Brand From TV To Influencer Marketing

How To Transfer Your Brand From TV To Influencer Marketing

How to Transfer from TV to Influencer Marketing

Joel and Brad detail why & how brands should transition to influencer marketing from traditional TV advertising, and how the two can be combined to create powerful marketing campaigns.

Watch Episode Twelve

I Shot My Truck with a Tank...

I Shot My Truck with a Tank...

I Shot My Truck With A Tank...

To send this truck out with a bang, we set up Dr. Matt Carriker of DemolitionRanch with World of Tanks, who supplied an M1 tank. The result? Matt's pick up truck is no more...and over 4.5 million people watched. 

Read The Case-Study

What is Influencer Marketing?

What is Influencer Marketing?

What does it mean to be an influencer anyway? How can businesses leverage the credibility & clout of influencers to promote their products and brands?

Read the Post

Influencer Marketing Campaign Analysis: Casper + Lindybeige

Influencer Marketing Campaign Analysis: Casper + Lindybeige

Evaluate the Campaign: Casper & Lindybeige

Joel and Brad examine the upside & downside of an influencer going off script.

Watch Episode Nine

The CMO's Role In Social Influencer Marketing Campaigns

The CMO's Role In Social Influencer Marketing Campaigns

The CMO's Role in an Influencer Marketing Campaign

Joel and Brad define the role of a Chief Marketing Officer in an influencer marketing campaign, sharing tips on what marketing leaders need for successful campaign execution.

Watch Episode Seven