WHERE IS INFLUENCER HEADED?
Influencer marketing has been growing exponentially over the past few years… but has it already reached its full potential? How has it been evolving with current culture & is it sustainable?
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Joel and Brad examine Sonic's choice to feature rapper and actor Ice-T in their most recent marketing campaign.
As influencer marketing becomes an increasingly more established form of advertisement, the desire for easier meetings between brands and social media personalities has also grown. Despite influencer marking's infancy, industry trends have emerged.
Joel and Brad examine the impact of the proliferation live video on influencer marketing.
As influencer marketing becomes an increasingly popular way for brands to reach potential customers, these companies need to know how they can evaluate the success of their campaigns. It is time we now discuss topics around getting the most out of your future influencer marketing campaign.
Joel and Brad detail why & how brands should transition to influencer marketing from traditional TV advertising, and how the two can be combined to create powerful marketing campaigns.
What does it mean to be an influencer anyway? How can businesses leverage the credibility & clout of influencers to promote their products and brands?
Does PewDiePie's fall signify the end of an era for influencer marketing? Joel & Brad discuss the industry's evolution -- is this still the wild west? Or have we entered the golden age of influencers?
Joel and Brad examine the upside & downside of an influencer going off script.