Viewing entries tagged
Influencer Marketing

INFLUENCER MARKETING CAMPAIGN ANALYSIS: SONIC + ICE-T

INFLUENCER MARKETING CAMPAIGN ANALYSIS: SONIC + ICE-T

EVALUATE THE CAMPAIGN: "SONIC & ICE-T"

Joel and Brad examine Sonic's choice to feature rapper and actor Ice-T in their most recent marketing campaign.

Watch Episode 18

The Future of YouTube Influencer Marketing

The Future of YouTube Influencer Marketing

SOME INFLUENCER MARKETING TRENDS TO KEEP AN EYE OUT FOR IN THE UPCOMING YEAR

As influencer marketing becomes an increasingly more established form of advertisement, the desire for easier meetings between brands and social media personalities has also grown. Despite influencer marking's infancy, industry trends have emerged.

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Social Influencer Marketing Trends: Live Video

Social Influencer Marketing Trends: Live Video

Influencer Marketing Trends: Live Video

Joel and Brad examine the impact of the proliferation live video on influencer marketing. 

Watch Episode Fourteen

TRUE VALUE OF INFLUENCER MARKETING

TRUE VALUE OF INFLUENCER MARKETING

IS THIS PAYING OFF? -- HOW TO ACCESS THE VALUE OF AN INFLUENCER MARKETING CAMPAIGN & KNOW IF IT’S WORKING?

As influencer marketing becomes an increasingly popular way for brands to reach potential customers, these companies need to know how they can evaluate the success of their campaigns. It is time we now discuss topics around getting the most out of your future influencer marketing campaign. 

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How To Transfer Your Brand From TV To Influencer Marketing

How To Transfer Your Brand From TV To Influencer Marketing

How to Transfer from TV to Influencer Marketing

Joel and Brad detail why & how brands should transition to influencer marketing from traditional TV advertising, and how the two can be combined to create powerful marketing campaigns.

Watch Episode Twelve

Social Influencer Marketing Industry: The Future Of Snapchat

Social Influencer Marketing Industry: The Future Of Snapchat

Industry Spotlight: The Future of Snapchat

Will Snapchat be able to defend its market position against challengers like Instagram stories? Joel and Brad discuss the future of the platform through the lens of influencer marketing.

Watch Episode Eleven

What is Influencer Marketing?

What is Influencer Marketing?

What does it mean to be an influencer anyway? How can businesses leverage the credibility & clout of influencers to promote their products and brands?

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What PewDiePie's Fall Means For YouTube Influencer Marketers

What PewDiePie's Fall Means For YouTube Influencer Marketers

What Does PewDiePie's Fall Mean for Influencer Marketing?

Does PewDiePie's fall signify the end of an era for influencer marketing? Joel & Brad discuss the industry's evolution -- is this still the wild west? Or have we entered the golden age of influencers?

Watch Episode Ten

Influencer Marketing Campaign Analysis: Casper + Lindybeige

Influencer Marketing Campaign Analysis: Casper + Lindybeige

Evaluate the Campaign: Casper & Lindybeige

Joel and Brad examine the upside & downside of an influencer going off script.

Watch Episode Nine

How Not To Manage A Social Influencer Marketing Campaign

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How Not To Manage A Social Influencer Marketing Campaign

How Not to Run an Influencer Marketing Campaign

Joel and Brad examine common influencer marketing blunders by dissecting a proposed auto campaign.

Watch Episode Eight

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