Viewing entries tagged
Evolution

What PewDiePie's Fall Means For YouTube Influencer Marketers

What PewDiePie's Fall Means For YouTube Influencer Marketers

What Does PewDiePie's Fall Mean for Influencer Marketing?

Does PewDiePie's fall signify the end of an era for influencer marketing? Joel & Brad discuss the industry's evolution -- is this still the wild west? Or have we entered the golden age of influencers?

Watch Episode Ten

Influencer Marketing: View Guarantees, Micro-influencers

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Influencer Marketing: View Guarantees, Micro-influencers

Goodbye View Guarantees, Hello Portfolios & Micro-Influencers

Joel and Brad dive deeper into 2017 influencer marketing trends, highlighting the decline in use view counts and increasing focus on a portfolio approach and micro-influencers.

Watch Episode Four

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Influencer Marketing Platforms, Multi-channel Networks (MCNs)

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Influencer Marketing Platforms, Multi-channel Networks (MCNs)

Rise of the Platform

Joel and Brad discuss the proliferation of platform technology in the influencer marketing industry, highlighting the importance of prioritizing relationships in a quickly-evolving environment.

Watch Episode Three

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