Viewing entries tagged
Advertising

INFLUENCER MARKETING CAMPAIGN ANALYSIS: SONIC + ICE-T

INFLUENCER MARKETING CAMPAIGN ANALYSIS: SONIC + ICE-T

EVALUATE THE CAMPAIGN: "SONIC & ICE-T"

Joel and Brad examine Sonic's choice to feature rapper and actor Ice-T in their most recent marketing campaign.

Watch Episode 18

How To Transfer Your Brand From TV To Influencer Marketing

How To Transfer Your Brand From TV To Influencer Marketing

How to Transfer from TV to Influencer Marketing

Joel and Brad detail why & how brands should transition to influencer marketing from traditional TV advertising, and how the two can be combined to create powerful marketing campaigns.

Watch Episode Twelve