Luxury brands are in a sea of mind fields when it comes to the influencer space. They are burdened to viciously protect their brand identity while simultaneously maintain their presence among the masses as an achievable and desirable aspiration.
In this episode, Joel creates a clever high-risk, high-reward option for luxury brand, Gucci, that involves in-house employees and exclusive licenses — watch to hear the pitch and let us know if you agree or disagree.
In our opinion, the key to influencer marketing for luxury brands is
1) being thorough in choosing the right creators to partner with for the long-term
2) taking time to create an in-depth image and feeling for the lifestyle associated with the brand that can be portrayed authentically across platforms
3) making the campaigns visible and the lifestyles seemingly realistic to the audiences that are trusting word of mouth