INFLUENCER MARKETING & ESPORTS
For "non-endemic" or non-gaming brands, the lucrative gaming space may seem like a walled garden requiring too much insider knowledge. However, we've worked with a variety of non-endemic brands who have dominated the gaming space through influencer marketing -- and we're sharing exactly how!
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Evaluate the Campaign: "Samsung Galaxy - The Rest of Us"
Joel and Brad examine the Samsung influencer marketing campaign starring Casey Neistat.
Watch Episode Fifteen
Influencer Marketing Trends: Live Video
Joel and Brad examine the impact of the proliferation live video on influencer marketing.
Watch Episode Fourteen
Evaluate The Campaign: Lowe's & "Home Alone"
Joel and Brad discuss how Lowe's nailed their YouTube influencer marketing campaign built around the movie "Home Alone."
Watch Episode Thirteen
How to Transfer from TV to Influencer Marketing
Joel and Brad detail why & how brands should transition to influencer marketing from traditional TV advertising, and how the two can be combined to create powerful marketing campaigns.
Watch Episode Twelve
Industry Spotlight: The Future of Snapchat
Will Snapchat be able to defend its market position against challengers like Instagram stories? Joel and Brad discuss the future of the platform through the lens of influencer marketing.
Watch Episode Eleven
What Does PewDiePie's Fall Mean for Influencer Marketing?
Does PewDiePie's fall signify the end of an era for influencer marketing? Joel & Brad discuss the industry's evolution -- is this still the wild west? Or have we entered the golden age of influencers?
Watch Episode Ten
Evaluate the Campaign: Casper & Lindybeige
Joel and Brad examine the upside & downside of an influencer going off script.
Watch Episode Nine
How Not to Run an Influencer Marketing Campaign
Joel and Brad examine common influencer marketing blunders by dissecting a proposed auto campaign.
Watch Episode Eight
The CMO's Role in an Influencer Marketing Campaign
Joel and Brad define the role of a Chief Marketing Officer in an influencer marketing campaign, sharing tips on what marketing leaders need for successful campaign execution.
Watch Episode Seven