INFLUENCER INSIGHT: MIKEY CHEN TALKS PASSION FOR PRODUCT
Brad talks with Mikey Chen about influencer-brand relationships over ice cream in NYC!
Brad and Erich explore circumstances when Influencer Marketing isn't a good fit. Should your brand implement influencer marketing right away? Is there a certain type of product that doesn't fit?
Youtube as a platform offers both a visual branding opportunity and attributable traffic to your site. It educates consumers about your brand while driving conversion at the same time.
Joel and Brad take a Lyft ride in Los Angeles with Destin Sandlin from Smarter Every Day and talk about what makes for a good experience working with a brand, from an influencer's perspective.
Joel and Brad examine Sonic's choice to feature rapper and actor Ice-T in their most recent marketing campaign.
Kay-Anne joins Brad to discuss a recent campaign by Delta. Together, they explain how an influencer marketing strategy could have taken it one step further.
As influencer marketing becomes an increasingly more established form of advertisement, the desire for easier meetings between brands and social media personalities has also grown. Despite influencer marking's infancy, industry trends have emerged.
Brad & Joel create an influencer marketing campaign for Space exploration company Blue Origin.
Joel and Brad examine the Samsung influencer marketing campaign starring Casey Neistat.
Joel and Brad examine the impact of the proliferation live video on influencer marketing.