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Thinking Outloud Episode

Influencer Marketing Campaign Analysis: Samsung

Influencer Marketing Campaign Analysis: Samsung

Evaluate the Campaign: "Samsung Galaxy - The Rest of Us"

Joel and Brad examine the Samsung influencer marketing campaign starring Casey Neistat.

Watch Episode Fifteen

Social Influencer Marketing Trends: Live Video

Social Influencer Marketing Trends: Live Video

Influencer Marketing Trends: Live Video

Joel and Brad examine the impact of the proliferation live video on influencer marketing. 

Watch Episode Fourteen

Influencer Marketing Campaign Analysis: Lowe's + Home Alone

Influencer Marketing Campaign Analysis: Lowe's + Home Alone

Evaluate The Campaign: Lowe's & "Home Alone"

Joel and Brad discuss how Lowe's nailed their YouTube influencer marketing campaign built around the movie "Home Alone."

Watch Episode Thirteen

How To Transfer Your Brand From TV To Influencer Marketing

How To Transfer Your Brand From TV To Influencer Marketing

How to Transfer from TV to Influencer Marketing

Joel and Brad detail why & how brands should transition to influencer marketing from traditional TV advertising, and how the two can be combined to create powerful marketing campaigns.

Watch Episode Twelve

Social Influencer Marketing Industry: The Future Of Snapchat

Social Influencer Marketing Industry: The Future Of Snapchat

Industry Spotlight: The Future of Snapchat

Will Snapchat be able to defend its market position against challengers like Instagram stories? Joel and Brad discuss the future of the platform through the lens of influencer marketing.

Watch Episode Eleven

What PewDiePie's Fall Means For YouTube Influencer Marketers

What PewDiePie's Fall Means For YouTube Influencer Marketers

What Does PewDiePie's Fall Mean for Influencer Marketing?

Does PewDiePie's fall signify the end of an era for influencer marketing? Joel & Brad discuss the industry's evolution -- is this still the wild west? Or have we entered the golden age of influencers?

Watch Episode Ten

Influencer Marketing Campaign Analysis: Casper + Lindybeige

Influencer Marketing Campaign Analysis: Casper + Lindybeige

Evaluate the Campaign: Casper & Lindybeige

Joel and Brad examine the upside & downside of an influencer going off script.

Watch Episode Nine

How Not To Manage A Social Influencer Marketing Campaign

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How Not To Manage A Social Influencer Marketing Campaign

How Not to Run an Influencer Marketing Campaign

Joel and Brad examine common influencer marketing blunders by dissecting a proposed auto campaign.

Watch Episode Eight

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The CMO's Role In Social Influencer Marketing Campaigns

The CMO's Role In Social Influencer Marketing Campaigns

The CMO's Role in an Influencer Marketing Campaign

Joel and Brad define the role of a Chief Marketing Officer in an influencer marketing campaign, sharing tips on what marketing leaders need for successful campaign execution.

Watch Episode Seven

Influencer Marketing Campaign Strategy: Truck Nuts

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Influencer Marketing Campaign Strategy: Truck Nuts

Create the Campaign: "Truck Nuts"

Brad & Joel delve into the huge potential for influencer marketing campaigns in the truck industry.

Watch Episode Six

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