Are Influencers Relatable?
Brad and Erich chat about a recent article that deems influencers “unrelatable.” What separates nano, micro, macro and mega influencers on the scale of relatability? Who represents the "norm"?
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Ad Winners & Losers
OUR TAKE ON THE $5M+ AD SPENDS FOR SUPER BOWL 53: Brad, Cait, & Joel review the winners and losers of Super Bowl 53 -- no, not the Patriots (again) -- it's all about the commercials from the heart wrenching, to the hilarious, to the ‘wow that was a miss.’
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“The Best Men Can Be” or Toxic Masculinity?
Brad and Joel evaluate Gillette's recent "The Best Men Can Be" campaign. All about where Gillette succeeded, failed, and has the opportunity to improve in Episode 57!
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MAKING THE CASE FOR GUCCI
Erich and Joel debate whether or not luxury brands can find success in the world of influencer marketing. When you're selling under strict brand code, is influencer the right choice? How do you create an aspirational lifestyle without losing all control?
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AI INFLUENCERS, FACEBOOK WATCH, YOUTUBE MEASUREMENT
Brad & Joel talk 2019 trends for influencer marketing. They choose to buy or sell IGTV, Facebook Watch, AI Influencers, & live streaming. Watch until the end to hear two predictions for the influencer marketing industry as a whole.
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WERE WE RIGHT OR WRONG?
Last year we predicted industry trends for 2018. Netflix, Hulu, Snapchat, Instagram… were we right or wrong?
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EVALUATE THE CAMPAIGN
Brad and Cait chat about the new Samsung commercial featuring superstar pro-gamer, Ninja. Should CMOs be paying more attention to streaming platforms?
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Twitch is on the rise and viewers are tuning in. Whether you’re a brand, CMO, or creator, this platform is one to pay attention to. We know we will be!
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We're excited to give you a personal taste of what The Outloud Group is all about. Follow us on Instagram and join in on the mission: new media. old-fashioned relationships.
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WHERE DID IGTV GO WRONG?
Brad and Joel chat about where IGTV went wrong, what influencers really think about it, and where Instagram has the potential to redesign to attract creators.
Watch Episode 52