INFLUENCERS & FYRE FESTIVAL

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INFLUENCERS & FYRE FESTIVAL

WHAT WENT WRONG?

Cait & Joel discuss influencer's role in Fyre Festival. Who was responsible? What does this mean for the future of influencer marketing? HINT: vet your people!

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BRAND SAFETY & THE COLLEGE ADMISSIONS SCANDAL

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BRAND SAFETY & THE COLLEGE ADMISSIONS SCANDAL

HOW TO PROTECT YOUR BRAND

What does the college admissions scandal mean for influencer marketing? For the CMO, brand safety is top of mind in every marketing objective. Here's what you need to know about protecting your brand from risk in influencer.

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CREATE THE CAMPAIGN: SoFi

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CREATE THE CAMPAIGN: SoFi

Our Recommended Influencer Strategy

We “create the campaign” for all-star fintech company, SoFi. The sweet spot for influencer marketing exists when you have optimized all other marketing channels and are ready to AMPLIFY them through the voice of influencers. Here’s how we’d do it.

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HAVE YOU EVER BEEN TO 'PLAYLIST LIVE'?

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HAVE YOU EVER BEEN TO 'PLAYLIST LIVE'?

Brands and Influencers: What You Should Know

Our takeaways from Playlist Live!

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IS YOUTUBE ADVERTISING SAFE?

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IS YOUTUBE ADVERTISING SAFE?

What CMOs Should Know in Today’s Digital Climate

Joel and Erich speak to YouTube advertising safety amidst a climate of brand uncertainty. All about why big brands are quitting YouTube pre-roll entirely, and exactly how you can ensure 99.99% brand safety on YouTube moving forward.

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"AVERAGE" INFLUENCERS

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"AVERAGE" INFLUENCERS

Are Influencers Relatable?

Brad and Erich chat about a recent article that deems influencers “unrelatable.” What separates nano, micro, macro and mega influencers on the scale of relatability? Who represents the "norm"?

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Super Bowl 53 Review

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Super Bowl 53 Review

Ad Winners & Losers

OUR TAKE ON THE $5M+ AD SPENDS FOR SUPER BOWL 53: Brad, Cait, & Joel review the winners and losers of Super Bowl 53 -- no, not the Patriots (again) -- it's all about the commercials from the heart wrenching, to the hilarious, to the ‘wow that was a miss.’

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Evaluate the Campaign: Gillette

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Evaluate the Campaign: Gillette

“The Best Men Can Be” or Toxic Masculinity?

Brad and Joel evaluate Gillette's recent "The Best Men Can Be" campaign. All about where Gillette succeeded, failed, and has the opportunity to improve in Episode 57!

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Should Luxury Brands Use Influencer Marketing?

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Should Luxury Brands Use Influencer Marketing?

MAKING THE CASE FOR GUCCI

Erich and Joel debate whether or not luxury brands can find success in the world of influencer marketing. When you're selling under strict brand code, is influencer the right choice? How do you create an aspirational lifestyle without losing all control?

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2019 Influencer Marketing Trends

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2019 Influencer Marketing Trends

AI INFLUENCERS, FACEBOOK WATCH, YOUTUBE MEASUREMENT

Brad & Joel talk 2019 trends for influencer marketing. They choose to buy or sell IGTV, Facebook Watch, AI Influencers, & live streaming. Watch until the end to hear two predictions for the influencer marketing industry as a whole.

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