"AVERAGE" INFLUENCERS

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"AVERAGE" INFLUENCERS

Are Influencers Relatable?

Brad and Erich chat about a recent article that deems influencers “unrelatable.” What separates nano, micro, macro and mega influencers on the scale of relatability? Who represents the "norm"?

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Super Bowl 53 Review

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Super Bowl 53 Review

Ad Winners & Losers

OUR TAKE ON THE $5M+ AD SPENDS FOR SUPER BOWL 53: Brad, Cait, & Joel review the winners and losers of Super Bowl 53 -- no, not the Patriots (again) -- it's all about the commercials from the heart wrenching, to the hilarious, to the ‘wow that was a miss.’

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Evaluate the Campaign: Gillette

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Evaluate the Campaign: Gillette

“The Best Men Can Be” or Toxic Masculinity?

Brad and Joel evaluate Gillette's recent "The Best Men Can Be" campaign. All about where Gillette succeeded, failed, and has the opportunity to improve in Episode 57!

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Should Luxury Brands Use Influencer Marketing?

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Should Luxury Brands Use Influencer Marketing?

MAKING THE CASE FOR GUCCI

Erich and Joel debate whether or not luxury brands can find success in the world of influencer marketing. When you're selling under strict brand code, is influencer the right choice? How do you create an aspirational lifestyle without losing all control?

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2019 Influencer Marketing Trends

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2019 Influencer Marketing Trends

AI INFLUENCERS, FACEBOOK WATCH, YOUTUBE MEASUREMENT

Brad & Joel talk 2019 trends for influencer marketing. They choose to buy or sell IGTV, Facebook Watch, AI Influencers, & live streaming. Watch until the end to hear two predictions for the influencer marketing industry as a whole.

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2018 Predictions Review

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2018 Predictions Review

WERE WE RIGHT OR WRONG?

Last year we predicted industry trends for 2018. Netflix, Hulu, Snapchat, Instagram… were we right or wrong?

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Ninja X Samsung

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Ninja X Samsung

EVALUATE THE CAMPAIGN

Brad and Cait chat about the new Samsung commercial featuring superstar pro-gamer, Ninja. Should CMOs be paying more attention to streaming platforms?

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Twitch Ditches the Training Wheels

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Twitch Ditches the Training Wheels

THE DOWNLOAD

Twitch is on the rise and viewers are tuning in. Whether you’re a brand, CMO, or creator, this platform is one to pay attention to. We know we will be!

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Our Instagram Debut!

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Our Instagram Debut!

FOLLOW ALONG

We're excited to give you a personal taste of what The Outloud Group is all about. Follow us on Instagram and join in on the mission: new media. old-fashioned relationships.

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Why Influencers Hate IGTV

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Why Influencers Hate IGTV

WHERE DID IGTV GO WRONG?

Brad and Joel chat about where IGTV went wrong, what influencers really think about it, and where Instagram has the potential to redesign to attract creators.

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