How to Market to Gamers

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How to Market to Gamers

INFLUENCER MARKETING & ESPORTS

For "non-endemic" or non-gaming brands, the lucrative gaming space may seem like a walled garden requiring too much insider knowledge. However, we've worked with a variety of non-endemic brands who have dominated the gaming space through influencer marketing -- and we're sharing exactly how!

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HAS INFLUENCER MARKETING PEAKED?

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HAS INFLUENCER MARKETING PEAKED?

WHERE IS INFLUENCER HEADED?

Influencer marketing has been growing exponentially over the past few years… but has it already reached its full potential? How has it been evolving with current culture & is it sustainable?

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INFLUENCER INSIGHT: LINDYBEIGE

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INFLUENCER INSIGHT: LINDYBEIGE

AUTHENTICITY & CREATIVE FREEDOM

Ever wonder what creators think when it comes to the influencer marketing industry? YouTuber, Lindybeige, lends his insight on authenticity, creative freedom, and more…

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INFLUENCER MARKETING 101: AGENCY VS. PLATFORM

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INFLUENCER MARKETING 101: AGENCY VS. PLATFORM

WHAT’S BEST FOR YOUR BRAND?

When is it better to work with an agency vs. a platform? Erich & Brad break down the ins & outs of this brand decision and the pros & cons of both options.

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CMO INSIGHTS

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CMO INSIGHTS

MARKETING MEGATRENDS

Last week in Palm Springs, Brad & Joel discussed the latest Marketing Megatrends with CMOs of the world's leading brands (Uber, Lyft, and more..). Whether you're a brand or an influencer, you want to know what these CMOs had to say about the future of the industry.

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E3 TRENDS & REVIEW

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E3 TRENDS & REVIEW

GAMING, ESPORTS, & INFLUENCERS

After attending the Electric Entertainment Expo (E3) Conference, we compiled our review of the event and trends we noticed along way.

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WHAT NIKE & APPLE TAUGHT US ABOUT INFLUENCER MARKETING

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WHAT NIKE & APPLE TAUGHT US ABOUT INFLUENCER MARKETING

FOMO, BRAND ADVOCACY, & MORE

Check out a summary of our most recent Forbes article about what brands can learn from Nike and Apple when it comes to #influencermarketing! Quick read, fantastic insight.

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EVALUATE THE CAMPAIGN: APPLE & PRIVACY

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EVALUATE THE CAMPAIGN: APPLE & PRIVACY

OUR EVALUATION & RECOMMENDATION

Brad & Joel examine Apple's new strategy -- positioning themselves as "a privacy company." We share our thoughts on the campaign & what we would do differently in Episode #67!

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HOW TIMING & AI WILL IMPACT INFLUENCER

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HOW TIMING & AI WILL IMPACT INFLUENCER

OUR 2019 SOCIAL MEDIA WEEK REVIEW

We learned a TON at Social Media Week NYC about marketing, tech, & influencer marketing trends. Here are our key takeaways & a review of the event!

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DEALING WITH FTC GUIDELINES

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DEALING WITH FTC GUIDELINES

WHAT INFLUENCERS & BRANDS SHOULD KNOW

Whether you're a brand or creator, FTC endorsement guidelines are something you MUST be familiar with in the influencer marketing world. Use this episode as a review to keep yourself out of trouble while staying creative!

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