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Influencer Insight with Mikey Chen

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Influencer Insight with Mikey Chen

INFLUENCER INSIGHT: MIKEY CHEN TALKS PASSION FOR PRODUCT

Brad talks with Mikey Chen about influencer-brand relationships over ice cream in NYC!

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When Not to Run an Influencer Campaign

When Not to Run an Influencer Campaign

Influencer Marketing: Is It a Good Fit for Your Brand?

Brad and Erich explore circumstances when Influencer Marketing isn't a good fit. Should your brand implement influencer marketing right away? Is there a certain type of product that doesn't fit?

Watch Episode 48

BigCommerce + The Outloud Group: The Power of Youtube Influencer Marketing

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BigCommerce + The Outloud Group: The Power of Youtube Influencer Marketing

Our own Brad Hoos talks all things Youtube Influencer Marketing with BigCommerce. Here’s a breakdown:

Youtube as a platform offers both a visual branding opportunity and attributable traffic to your site. It educates consumers about your brand while driving conversion at the same time.

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Influencer Insight with Smarter Every Day

Influencer Insight with Smarter Every Day

INFLUENCER INSIGHT: SMARTER EVERY DAY

Joel and Brad take a Lyft ride in Los Angeles with Destin Sandlin from Smarter Every Day and talk about what makes for a good experience working with a brand, from an influencer's perspective.

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INFLUENCER MARKETING CAMPAIGN ANALYSIS: SONIC + ICE-T

INFLUENCER MARKETING CAMPAIGN ANALYSIS: SONIC + ICE-T

EVALUATE THE CAMPAIGN: "SONIC & ICE-T"

Joel and Brad examine Sonic's choice to feature rapper and actor Ice-T in their most recent marketing campaign.

Watch Episode 18

INFLUENCER MARKETING CAMPAIGN STRATEGY: DELTA AIRLINES

INFLUENCER MARKETING CAMPAIGN STRATEGY: DELTA AIRLINES

CREATE THE CAMPAIGN: DELTA

Kay-Anne joins Brad to discuss a recent campaign by Delta. Together, they explain how an influencer marketing strategy could have taken it one step further.

Watch Episode 17

The Future of YouTube Influencer Marketing

The Future of YouTube Influencer Marketing

SOME INFLUENCER MARKETING TRENDS TO KEEP AN EYE OUT FOR IN THE UPCOMING YEAR

As influencer marketing becomes an increasingly more established form of advertisement, the desire for easier meetings between brands and social media personalities has also grown. Despite influencer marking's infancy, industry trends have emerged.

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Influencer Marketing Campaign Strategy: Blue Origin

Influencer Marketing Campaign Strategy: Blue Origin

Create the Campaign: Blue Origin

Brad & Joel create an influencer marketing campaign for Space exploration company Blue Origin. 

Watch Episode Sixteen

Influencer Marketing Campaign Analysis: Samsung

Influencer Marketing Campaign Analysis: Samsung

Evaluate the Campaign: "Samsung Galaxy - The Rest of Us"

Joel and Brad examine the Samsung influencer marketing campaign starring Casey Neistat.

Watch Episode Fifteen

Social Influencer Marketing Trends: Live Video

Social Influencer Marketing Trends: Live Video

Influencer Marketing Trends: Live Video

Joel and Brad examine the impact of the proliferation live video on influencer marketing. 

Watch Episode Fourteen