CELEBRITY VS. INFLUENCER

Comment

CELEBRITY VS. INFLUENCER

WHAT’S THE DIFFERENCE?

As the influencer marketing industry continues to grow, how do we define fame? This episode addresses the blurred lines between celebrities and influencers when it comes to audiences, brand partnerships, and access.

Watch the episode

Comment

DO TIKTOK INFLUENCERS EXIST?

Comment

DO TIKTOK INFLUENCERS EXIST?

THE RISE & FUTURE VIABILITY OF TIKTOK

TikTok is growing and brands are asking us how it will fit into the influencer marketing space! We lay out all you need to know about TikTok from its rapid rise to its future viability.

Watch the episode now

Comment

How to Market to Gamers

Comment

How to Market to Gamers

INFLUENCER MARKETING & ESPORTS

For "non-endemic" or non-gaming brands, the lucrative gaming space may seem like a walled garden requiring too much insider knowledge. However, we've worked with a variety of non-endemic brands who have dominated the gaming space through influencer marketing -- and we're sharing exactly how!

Watch the Episode

Comment

HAS INFLUENCER MARKETING PEAKED?

Comment

HAS INFLUENCER MARKETING PEAKED?

WHERE IS INFLUENCER HEADED?

Influencer marketing has been growing exponentially over the past few years… but has it already reached its full potential? How has it been evolving with current culture & is it sustainable?

Watch the episode & read the article

Comment

INFLUENCER INSIGHT: LINDYBEIGE

Comment

INFLUENCER INSIGHT: LINDYBEIGE

AUTHENTICITY & CREATIVE FREEDOM

Ever wonder what creators think when it comes to the influencer marketing industry? YouTuber, Lindybeige, lends his insight on authenticity, creative freedom, and more…

Watch the episode

Comment

INFLUENCER MARKETING 101: AGENCY VS. PLATFORM

Comment

INFLUENCER MARKETING 101: AGENCY VS. PLATFORM

WHAT’S BEST FOR YOUR BRAND?

When is it better to work with an agency vs. a platform? Erich & Brad break down the ins & outs of this brand decision and the pros & cons of both options.

Watch the episode

Comment

CMO INSIGHTS

Comment

CMO INSIGHTS

MARKETING MEGATRENDS

Last week in Palm Springs, Brad & Joel discussed the latest Marketing Megatrends with CMOs of the world's leading brands (Uber, Lyft, and more..). Whether you're a brand or an influencer, you want to know what these CMOs had to say about the future of the industry.

Watch the episode

Comment

E3 TRENDS & REVIEW

Comment

E3 TRENDS & REVIEW

GAMING, ESPORTS, & INFLUENCERS

After attending the Electric Entertainment Expo (E3) Conference, we compiled our review of the event and trends we noticed along way.

Read the article

Comment

WHAT NIKE & APPLE TAUGHT US ABOUT INFLUENCER MARKETING

Comment

WHAT NIKE & APPLE TAUGHT US ABOUT INFLUENCER MARKETING

FOMO, BRAND ADVOCACY, & MORE

Check out a summary of our most recent Forbes article about what brands can learn from Nike and Apple when it comes to #influencermarketing! Quick read, fantastic insight.

Read the article

Comment

EVALUATE THE CAMPAIGN: APPLE & PRIVACY

Comment

EVALUATE THE CAMPAIGN: APPLE & PRIVACY

OUR EVALUATION & RECOMMENDATION

Brad & Joel examine Apple's new strategy -- positioning themselves as "a privacy company." We share our thoughts on the campaign & what we would do differently in Episode #67!

Watch the Episode

Comment