THE IMPORTANCE OF REGULAR COMMUNICATION AND FEEDBACK IN INFLUENCER PARTNERSHIPS
Four key reasons that good communication is essential to successful influencer partnerships and campaigns.
With the global influencer marketing market expected to reach $21.1 billion in 2023, it’s clear that it has become a popular and effective way for brands to reach new audiences, increase their sales, and build brand awareness.
Partnering with influencers can be a great way to create authentic and engaging content that resonates with their followers and expands your reach.
However, creating a successful influencer campaign is not just about finding the right influencer; it's also about maintaining a positive and productive partnership with them.
In this article, we’ll discuss the importance of regular communication and feedback in influencer partnerships.
1. GOOD COMMUNICATION BUILDS TRUST
Communication is a fundamental element in building trust in any relationship, including influencer partnerships.
By regularly communicating with your influencers, you are showing that you value their opinions and ideas.
Regular check-ins, updates on campaigns, and feedback on content can help build trust, foster transparency, and create a sense of collaboration.
Many times at Outloud, we’ve had creators tell us that they appreciate the follow-up or for the feedback given.
This highlights just how much a little thing like regular communication can go a long way.
Additionally, being open to receiving feedback from influencers can help improve your campaigns, as they may have unique insights into their audience's preferences.
2. GOOD COMMUNICATION ALIGNS OBJECTIVES
Regular communication is also crucial for aligning your objectives with those of your influencers.
By sharing your brand's goals and objectives, you can work together to create a campaign that aligns with both of your interests.
We’ve found this to be super beneficial as it helps to limit the unknowns or hiccups that may have occurred otherwise during the campaign.
Moreover, regular communication can help you keep up to date with your influencer's latest content, brand collaborations, and feedback from their followers.
This knowledge can help you adjust your campaigns in real time, ensuring that they continue to resonate with your target audience.
3. GOOD COMMUNICATION DELIVERS EFFECTIVE CAMPAIGNS
Providing feedback to your influencers can help them create more effective campaigns for your brand.
Sharing insights about what works and what doesn't can help your influencers adjust their content strategy and ensure that they are delivering content that is aligned with your brand's values and goals.
Similarly, providing feedback on metrics such as engagement rates, click-through rates, and sales can help your influencers understand how their content is performing, and make data-driven decisions that can help them optimize their campaigns.
Set up a post-campaign call or share an email with those insights so that everyone is on the same page moving forward.
4. GOOD COMMUNICATION MAINTAINS LONG-TERM RELATIONSHIPS
Regular communication is key to maintaining long-term relationships with your influencers.
Building a partnership takes time and effort, and it's essential to nurture these relationships to keep them going.
By staying in touch with your influencers, providing feedback, and offering support, you can create a strong foundation for a long-lasting partnership.
Additionally, by taking the time to understand your influencers' needs and preferences, you can tailor your approach to them, making them feel valued and appreciated.
READY TO IMPROVE YOUR INFLUENCER PARTNERSHIPS?
As we've outlined, regular communication and feedback are critical to the success of influencer partnerships.
By building trust, aligning objectives, delivering effective campaigns, and maintaining long-term relationships, you can create a strong foundation for your influencer marketing campaigns.
Don't underestimate the power of regular communication, it can help you stay up-to-date with your influencers' content, create more effective campaigns, and ultimately, achieve your marketing goals.