HARRY'S + ROMAN: AN INFLUENCER MARKETING CASE STUDY
Updated: Jun 4, 2021
branding: consumer product + Roman Atwood
When Harry’s looked to celebrate St. Patrick’s Day with it’s client base, it looked to The Army for help -- Roman Atwood’s Army. Harry’s St. Patrick’s Day video, posted only on the Harry’s channel, was linked and promoted by Roman as part of his blog. The Results? Well, the video received 20x the number of views relative to any of the videos on Harry’s channel. Not sold it’s only because of Roman? Here’s a challenge -- read the comments & try to find one that doesn’t mention Roman. We dare ‘ya...
5.3MM+ 190K+
Views on YouTube with 4MM+ views in the first week. YouTube engagements including comments, likes and shares.