• Mayumi Skorski

THE 9 CORE BENEFITS OF EFFECTIVE INFLUENCERS

Updated: Oct 20

Many brands hopped aboard the influencer train a while ago.


And yet, we still find ourselves answering questions from marketing managers fairly regularly about how to sell influencer to their larger team or company leadership.


As a result, we wanted to pull together this list of core benefits of influencer to help equip those of you who are having these challenges.


1. INFLUENCERS LEVERAGE SOCIAL PROOF TO DRIVE ACTION

We like to call this the cool cousin effect. When someone you trust vouches for something, you sit up and take note. and this is exactly what influencers can do for you. it’s like word of mouth, at scale.

2. INFLUENCERS STILL REACH YOUR TARGET AUDIENCE

While data privacy laws and industry changes like iOS 14 are making it harder to target ads, your audience is still tuning in and engaging with creators in your target audience.

3. INFLUENCERS HIT ALL PARTS OF THE FUNNEL

Influencers don’t stop at impressions and awareness. With clickable links and promo codes you’re tracking more clicks at the consideration stage and more sales at the conversion stage.


4. INFLUENCERS CONNECT YOU TO A WIDER MARKET

Influencers have built high intent niche audiences with engaged followers that extend beyond the algorithms of ad platforms.

5. INFLUENCERS SET TRENDS

Skinny jeans aren’t in anymore? You can thank TikTok influencers for that one. be the next trend. if you aren't on these platforms Gen Z isn't seeing you.

6. INFLUENCERS HELP CONTENT STRATEGY

From creative conception to production - influencers do it all. Rely on influencers to create your next piece of content.


7. INFLUENCERS HELP YOU CONNECT WITH DIFFERENT DEMOGRAPHICS

Looking to experiment with a new segment of the market? Influencers can help you test whether a new demographic will be a winner for your brand.

8. INFLUENCERS CAN INFORM YOUR CREATIVE APPROACH

You can learn from the language and visuals that perform well for your creators and use those learnings across your marketing.

9. INFLUENCERS CREATE A HALO EFFECT ON YOUR OTHER CHANNELS

Using influencers in tandem with other channels (paid, pr, organic, etc) can add greater authority and make your existing assets more compelling.