direct response: consumer tech & Mark Rober
As a former NASA scientist and a regular on The Jimmy Kimmel Show, Mark Rober goes big with everything he does, even watermelons. We weren’t surprised to see his how-to watermelon deliver 90+ million views, countless fun at outdoor parties, and a very happy Consumer Tech client who ran a direct response campaign with Mark. It’s safe to say they continue to work with Mark. Maybe there’s a reason Watermelons are green.
Views on Youtube with 20MM+ in the first month.
Monthly average of organic search volume for "Audible" since campaign's inception.
Youtube engagements including comments, likes and shares.
Watch this integration and learn how to skin a watermelon.