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INFLUENCER MARKETING
GLOSARY
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z
A
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Influencer Marketing trends and best practices are always changing. Goodbye Vine. Hello TikTok. What did YouTube change last week? What’s Instagram doing with public likes? Why do influencer prices vary?
ADVOCATE
AUDIENCE
AUDIENCE FIRST
AUDIENCE INSIGHTS
AUDIENCE SEGMENTATION
ABOVE THE LINE (ATL)
ACCOUNTS REACHED
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ACTIVATION
ACTUAL IMPRESSIONS RATE
AFFILIATE MARKETING
AGENCY
ALGORITHM
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ALWAYS ON (PROGRAM)
AMBASSADOR
AMPLIFY
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ADVERTISING
B
BENCHMARK
BRAND AWARENESS
BRIEF
BUSINESS TO BUSINESS (B2B)
BUSINESS TO CONSUMER (B2C)
C
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GAIN ACCESS TO CUTTING EDGE INFORMATION ON INFLUENCER MARKETING TO LEVEL UP YOUR BRAND
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