INFLUENCER MARKETING
GLOSARY

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

A

AD BLOCKER

Influencer Marketing trends and best practices are always changing. Goodbye Vine. Hello TikTok. What did YouTube change last week? What’s Instagram doing with public likes? Why do influencer prices vary?

ADVOCATE

AUDIENCE

AUDIENCE FIRST

AUDIENCE INSIGHTS

AUDIENCE SEGMENTATION

ABOVE THE LINE (ATL)

ACCOUNTS REACHED

ACTIVATION

ACTUAL IMPRESSIONS RATE

AFFILIATE MARKETING

AGENCY

ALGORITHM

ALWAYS ON (PROGRAM)

AMBASSADOR

AMPLIFY

ADVERTISING

B

BENCHMARK

BRAND AWARENESS

BRIEF

BUSINESS TO BUSINESS (B2B)

BUSINESS TO CONSUMER (B2C)

C

GAIN ACCESS TO CUTTING EDGE INFORMATION ON INFLUENCER MARKETING TO LEVEL UP YOUR BRAND

INFLUENCER MARKETING GLOSARY