Influencer Marketing Insights and Trends

INFLUENCER MARKETING INSIGHTS

LESSONS FROM AN INFLUENCER MARKETING AGENCY
THAT'S BEEN IN THE GAME FOR 15+ YEARS

FEATURED

NEWS & TRENDS

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WHEN SEO ALGORITHMS SHIFT: THE CASE FOR DIVERSIFYING INTO INFLUENCER MARKETING

THE ROLE OF AI IN BRAND-INFLUENCER PARTNERSHIPS: WHAT WILL HUMANS STILL DO BETTER?

30 YOUTUBE VIDEO STATISTICS & TRENDS DEFINING TODAY (2023)

BLACK+ YOUTUBE CREATOR REPRESENTATION & COMPENSATION ANALYSIS

STRATEGY & TACTICS

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FROM DMS TO DOLLARS: CRAFTING AN INFLUENCER MARKETING PROPOSAL THAT SEALS THE DEAL

Bianca Ramirez

FROM DMS TO DOLLARS: CRAFTING AN INFLUENCER MARKETING PROPOSAL THAT SEALS THE DEAL

Crafting an effective influencer marketing proposal can be challenging, especially if you're new to the game.

David Hoos

WHAT IS INFLUENCER MARKETING?

What is influencer marketing? In this article, we'll not only provide a basic definition but unpack what it means.

WHAT BRANDS SHOULD KNOW BEFORE HIRING AN INFLUENCER AGENCY

Deanna Bruneau

WHAT BRANDS SHOULD KNOW BEFORE HIRING AN INFLUENCER AGENCY

Influencer marketing is an effective and efficient way for brands to reach new audiences and drive sales. That is if you know what you...

CREATORS

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RISING STARS: DISCOVER THE TOP BLACK INFLUENCERS SHAPING TODAY'S DIGITAL WORLD

Naomi Abrahams

RISING STARS: DISCOVER THE TOP BLACK INFLUENCERS SHAPING TODAY'S DIGITAL WORLD

Dive into our curated list of trailblazing black influencers who are reshaping the world we live in.

THE TRAILBLAZING GEN-Z INFLUENCERS YOU CAN'T AFFORD TO MISS (IN 2023)

Taylor Laios

THE TRAILBLAZING GEN-Z INFLUENCERS YOU CAN'T AFFORD TO MISS (IN 2023)

Buckle up as we share our top Gen-Z influencers from over 15+ years doing influencer marketing on YouTube, TikTok, Instagram & beyond.

TOP 10 FOOD INFLUENCERS ON INSTAGRAM (IN 2023)

Elena Gentner

TOP 10 FOOD INFLUENCERS ON INSTAGRAM (IN 2023)

Food influencers on Instagram may seem like old hat to some, but they’re more interesting than you think.

DATA & MEASUREMENT

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The Outloud Group

BLACK+ YOUTUBE CREATOR REPRESENTATION & COMPENSATION ANALYSIS

A 3-year study exploring the representation and compensation of Black+ creators in YouTube brand deals.

Ben Marsh

30 YOUTUBE VIDEO STATISTICS & TRENDS DEFINING TODAY (2023)

Where is YouTube today? How popular is it? How do consumers engage with it? We answer these questions (and many more).

HOW WONDRIUM GOT 705.1 MILLION VIEWS ON ITS INFLUENCER CONTENT AND ACQUIRED NEW SUBSCRIPTIONS

The Outloud Group

HOW WONDRIUM GOT 705.1 MILLION VIEWS ON ITS INFLUENCER CONTENT AND ACQUIRED NEW SUBSCRIPTIONS

Learn how Wondrium got 705.1M views on its influencer content and acquired new subscriptions with The Outloud Group.

TOOLS & TECH

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Ben Marsh

30 YOUTUBE VIDEO STATISTICS & TRENDS DEFINING TODAY (2023)

Where is YouTube today? How popular is it? How do consumers engage with it? We answer these questions (and many more).

TOP TIKTOK STATISTICS (2023): KEY FACTS, FIGURES, & DATA

David Hoos

TOP TIKTOK STATISTICS (2023): KEY FACTS, FIGURES, & DATA

After years of impressive growth, TikTok has skyrocketed even further in recent months. The red hot app is driving up a revival of short...

WHICH SOCIAL PLATFORM SHOULD YOU RUN INFLUENCER ON? [COMPARISON CHART]

The Outloud Group

WHICH SOCIAL PLATFORM SHOULD YOU RUN INFLUENCER ON? [COMPARISON CHART]

As a brand, it can sometimes be hard to decide which platform is right for your influencer campaigns. That’s why we created this chart.

LEGAL

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Kara Neal Lynn

WHAT EVERY BRAND AND INFLUENCER NEED TO KNOW ABOUT FTC GUIDELINES

The FTC is responsible for the guidelines surrounding influencer marketing disclosure with the goal of protecting consumers.

NCAA NIL GUIDE FOR BRANDS READY TO PARTNER WITH INFLUENTIAL COLLEGE ATHLETES

The Outloud Group

NCAA NIL GUIDE FOR BRANDS READY TO PARTNER WITH INFLUENTIAL COLLEGE ATHLETES

With freedom for athletes to now earn endorsement income, an expressive crowd of new influencers are poised to enter the marketing world.

WHAT YOU NEED TO KNOW ABOUT TIKTOK’S NEW BRANDED CONTENT RULES

The Outloud Group

WHAT YOU NEED TO KNOW ABOUT TIKTOK’S NEW BRANDED CONTENT RULES

It wouldn’t be a week in the influencer marketing world if there wasn’t some sort of interesting development, right? Here at The Outloud...

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EXECUTION

Bianca Ramirez

FROM DMS TO DOLLARS: CRAFTING AN INFLUENCER MARKETING PROPOSAL THAT SEALS THE DEAL

Crafting an effective influencer marketing proposal can be challenging, especially if you're new to the game.

Alecia Burke

11 INCREDIBLE BRANDED CONTENT EXAMPLES

Check out these 11 exceptional examples of branded content that have successfully captured the attention of their target audiences.

INFLUENCER FOR SEO: HOW TO USE YOUR INFLUENCER CONTENT TO SOAR UP SEARCH

Flynn Zaiger

INFLUENCER FOR SEO: HOW TO USE YOUR INFLUENCER CONTENT TO SOAR UP SEARCH

Four ways that your social media influencer campaign victories can be 2x’d through stronger integration with your SEO strategies.

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