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THE OUTLOUD BLOG

INSIGHTS, THOUGHTS AND IDEAS WRITTEN FROM THE LENS OF AN INFLUENCER MARKETING AGENCY THAT'S BEEN IN THE SPACE FOR OVER 13 YEARS

Here you'll find the latest influencer trends and knowledge. Check out some of the blogs below to gather data and insights to make your influencer marketing campaigns memorable.

SIGNUP TO GET ACCESS TO CUTTING EDGE INFORMATION ON INFLUENCER MARKETING TO LEVEL UP YOUR BRAND

11 OF THE BEST MENTAL HEALTH YOUTUBE CHANNELS (IN 2022)

YouTube is widely recognized for its entertaining and useful content across a variety of topics. But did you know that YouTube also has...

HOW TO REACH OUT TO INFLUENCERS AND GET RESULTS

Templates are not the key to success if you want to create lasting, valuable partnerships with influencers. This is why.

HOW TO CREATE BRIEFS FOR INFLUENCERS THAT ACTUALLY WORK

The more extensive influencer briefs are, the poorer the results. Too many instructions waste the creativity the influencer can bring.

9 KEY FACTORS THAT IMPACT INFLUENCER PRICING FOR BRANDS

Seeing the cost of an influencer campaign without knowing the details of it is actually pretty meaningless. Is it a 30-second spot or a...

TOP 10 KID-FRIENDLY GAMING YOUTUBERS

Want your kids to enjoy gaming YouTube, but don't know where to find the best kid-friendly gaming YouTubers?? Well, look no further. We...

WHY INFLUENCER ‘SEEDING’ HAS AN EMPATHY PROBLEM

Influencer seeding isn't as harmless a strategy as you'd think. This is why.

THE KEY TO FINDING THE RIGHT INFLUENCERS FOR YOUR BRAND

Building long-term relationships with your best fit influencers is a powerful way to grow your business. Here's how you can find them.

THE KEY INFLUENCER MARKETING TRENDS TO WATCH IN 2022

In an industry that changes rapidly, it’s more important than ever that you watch the broader industry trends closely.

50 GREAT YOUTUBE SCIENCE CHANNELS THAT'LL BLOW YOU AWAY

We made a list of our 50 favorite super-smart scientists making educational and entertaining content on YouTube.

TOP 26 CREATORS BRINGING POSITIVITY INTO THE WORLD TODAY

Tired of the bad news cycle? We are too. So we’re sharing our favorite creators known for bringing more positivity into the world.

11 GREAT YOUTUBER PODCASTS YOU’RE MISSING OUT ON (IN 2022)

The YouTuber podcast world is always growing. They’ve already got your eyeballs, now it’s time to capture your ears. Find your next favorite

EVERYTHING YOU NEED TO KNOW ABOUT YOUTUBE SHORTS

Get a quick overview of everything a brand marketer might need to know about YouTube Shorts and how to capitalize on this new channel.

HOW BESPOKE POST HAS USED INFLUENCER AS A KEY PART OF THEIR GROWTH MARKETING PLAYBOOK (CASE STUDY)

The story of how one client, Bespoke Post, has used influencer marketing as a key part of their growth marketing playbook.

THE 9 CORE BENEFITS OF EFFECTIVE INFLUENCERS

These 9 core benefits of influencers are designed to help those who are having challenges selling influencer to their team or leadership.

THE UGLY TRUTH ABOUT SCALING INFLUENCER MARKETING

The only true way to scale an effective influencer program is to scale your relationships and the only way to do that is through headcount.

WHAT YOUR BRAND NEEDS TO KNOW ABOUT INSTAGRAM REELS

All your brand needs to know about advertising on Instagram Reels. Paid social is not yet available we suggest partnering with creators.

INFLUENCER MARKETING DIVERSITY REPORT -- Q1 & Q2 2020

We conducted an analysis to benchmark Black+ creator representation in the Influencer Marketing industry for the first half of 2020.

INSIDE TIKTOK WITH JAYDE VINCENT

We sat down with Jayde Vincent, famous TikToker, to get inside knowledge about the platform. In our Detroit HQ, Jayde met the team,...

E3 TRENDS & REVIEW

After attending the Electric Entertainment Expo (E3) Conference, we compiled our review of the event and trends we noticed along way.