4 CREATIVE WAYS TO MAXIMIZE YOUR INFLUENCER MARKETING CAMPAIGNS
With some creativity, the value of your influencer partnerships can be amplified through other areas of your marketing mix. Here's how...
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THE OUTLOUD BLOG
INSIGHTS AND THINKING WRITTEN FROM THE LENS OF AN INFLUENCER MARKETING AGENCY THAT'S BEEN IN THE SPACE FOR OVER 15 YEARS
Here you'll find the latest influencer trends and knowledge. Check out some of the blogs below to gather data and insights to make your influencer marketing campaigns memorable.
SIGNUP TO GET ACCESS TO CUTTING EDGE INFORMATION ON INFLUENCER MARKETING TO LEVEL UP YOUR BRAND
6 COMMON CHARACTERISTICS OF TOP PERFORMING INFLUENCERS
In this article, we unpack the common characteristics of top-performing creators across our more than 31,000 campaigns.
HOW TO DESIGN AN EFFECTIVE INFLUENCER MARKETING CAMPAIGN TO OVERCOME A GROWTH PLATEAU
We’ve found that time and time again, influencer marketing can be an effective way to overcome a growth plateau.
DOES AN INFLUENCER MARKETING CPM ACTUALLY CORRELATE WITH PERFORMANCE?
What if we told you that an influencer marketing CPM isn’t the key metric that most brands think it is? What if it's misleading?
WHAT EVERY BRAND AND INFLUENCER NEED TO KNOW ABOUT FTC GUIDELINES
The FTC is responsible for the guidelines surrounding influencer marketing disclosure with the goal of protecting consumers.
5 STRATEGIES TO EFFECTIVELY LEVERAGE INFLUENCERS FOR BLACK FRIDAY/CYBER MONDAY
Dig into these five strategies to help drive better results from your BFCM campaigns using influencers.
HOW TO MEASURE INFLUENCER MARKETING (THE RIGHT WAY)
For many brands, influencer marketing is a double-edged sword. It undoubtedly produces results. Just ask any Instagram user who has made...
HOW TO CREATE BRIEFS FOR INFLUENCERS THAT ACTUALLY WORK
The more extensive influencer briefs are, the poorer the results. Too many instructions waste the creativity the influencer can bring.
9 KEY FACTORS THAT IMPACT INFLUENCER PRICING FOR BRANDS
Seeing the cost of an influencer campaign without knowing the details of it is actually pretty meaningless. Is it a 30-second spot or a...
TOP 10 KID-FRIENDLY GAMING YOUTUBERS
Want your kids to enjoy gaming YouTube, but don't know where to find the best kid-friendly gaming YouTubers?? Well, look no further. We...
WHY INFLUENCER ‘SEEDING’ HAS AN EMPATHY PROBLEM
Influencer seeding isn't as harmless a strategy as you'd think. This is why.
THE KEY TO FINDING THE RIGHT INFLUENCERS FOR YOUR BRAND
Building long-term relationships with your best fit influencers is a powerful way to grow your business. Here's how you can find them.
THE KEY INFLUENCER MARKETING TRENDS TO WATCH (IN 2023)
In an industry that changes rapidly, it’s more important than ever that you watch the broader industry trends closely.
TOP 26 CREATORS BRINGING POSITIVITY INTO THE WORLD TODAY
Tired of the bad news cycle? We are too. So we’re sharing our favorite creators known for bringing more positivity into the world.
EVERYTHING YOU NEED TO KNOW ABOUT YOUTUBE SHORTS
Get a quick overview of everything a brand marketer might need to know about YouTube Shorts and how to capitalize on this new channel.
THE 9 CORE BENEFITS OF EFFECTIVE INFLUENCERS
These 9 core benefits of influencers are designed to help those who are having challenges selling influencer to their team or leadership.
THE UGLY TRUTH ABOUT SCALING INFLUENCER MARKETING
The only true way to scale an effective influencer program is to scale your relationships and the only way to do that is through headcount.
HOW MUCH FREEDOM SHOULD YOU GIVE INFLUENCERS? MORE THAN YOU THINK
When it comes to influencer marketing, many brands get in their own way and reduce their chances of success by taking a brand voice approach
HOW TO MARKET TO GAMERS
influencer marketing & esports EPISODE 72 For "non-endemic" or non-gaming brands, the lucrative gaming space may seem like a walled...
TWITCH DITCHES THE TRAINING WHEELS
the download If waiting three and half hours to get into TwitchCon is any indication, Twitch is one of the hottest creator platforms on...
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