IMPROVING INFLUENCER INCLUSIVITY
A 3.5 year study of data on Black+ creator representation and compensation.
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THE OUTLOUD BLOG
INSIGHTS AND THINKING WRITTEN FROM THE LENS OF AN INFLUENCER MARKETING AGENCY THAT'S BEEN IN THE SPACE FOR OVER 15 YEARS
Here you'll find the latest influencer trends and knowledge. Check out some of the blogs below to gather data and insights to make your influencer marketing campaigns memorable.
SIGNUP TO GET ACCESS TO CUTTING EDGE INFORMATION ON INFLUENCER MARKETING TO LEVEL UP YOUR BRAND
WHAT IS INFLUENCER MARKETING?
What is influencer marketing? In this article, we'll not only provide a basic definition but unpack what it means.
11 INCREDIBLE BRANDED CONTENT EXAMPLES
Check out these 11 exceptional examples of branded content that have successfully captured the attention of their target audiences.
EXPERIENCE THE WORLD WITH THE TOP TRAVEL INFLUENCERS (OF 2023)
Join us as we highlight the top 10 travel influencers who inspire us to see the world in a whole new light.
4 CREATIVE WAYS TO MAXIMIZE YOUR INFLUENCER MARKETING CAMPAIGNS
With some creativity, the value of your influencer partnerships can be amplified through other areas of your marketing mix. Here's how...
THE TOP ASIAN YOUTUBERS YOU’RE MISSING OUT ON (IN 2023)
In this article, we'll be introducing you to some of the top Asian YouTubers producing some of the most unique and engaging content.
INFLUENCER FOR SEO: HOW TO USE YOUR INFLUENCER CONTENT TO SOAR UP SEARCH
Four ways that your social media influencer campaign victories can be 2x’d through stronger integration with your SEO strategies.
6 COMMON CHARACTERISTICS OF TOP PERFORMING INFLUENCERS
In this article, we unpack the common characteristics of top-performing creators across our more than 31,000 campaigns.
HOW TO DESIGN AN EFFECTIVE INFLUENCER MARKETING CAMPAIGN TO OVERCOME A GROWTH PLATEAU
We’ve found that time and time again, influencer marketing can be an effective way to overcome a growth plateau.
HOW WONDRIUM GOT 705.1 MILLION VIEWS ON ITS INFLUENCER CONTENT AND ACQUIRED NEW SUBSCRIPTIONS
Learn how Wondrium got 705.1M views on its influencer content and acquired new subscriptions with The Outloud Group.
DOES AN INFLUENCER MARKETING CPM ACTUALLY CORRELATE WITH PERFORMANCE?
What if we told you that an influencer marketing CPM isn’t the key metric that most brands think it is? What if it's misleading?
14 EDUCATION INFLUENCERS TO HELP YOU GET SMARTER (IN 2023)
Education can be a dry topic, but it doesn’t have to be. The following influencers have found a way to make education interesting and fun.
TOP 13 PHOTOGRAPHY INFLUENCERS ON INSTAGRAM (IN 2023)
If you’re a photographer, you’ll want to add these great Instagram accounts to your follow list.
WHAT EVERY BRAND AND INFLUENCER NEED TO KNOW ABOUT FTC GUIDELINES
The FTC is responsible for the guidelines surrounding influencer marketing disclosure with the goal of protecting consumers.
TOP TIKTOK STATISTICS (2023): KEY FACTS, FIGURES, & DATA
After years of impressive growth, TikTok has skyrocketed even further in recent months. The red hot app is driving up a revival of short...
5 STRATEGIES TO EFFECTIVELY LEVERAGE INFLUENCERS FOR BLACK FRIDAY/CYBER MONDAY
Dig into these five strategies to help drive better results from your BFCM campaigns using influencers.
HOW TO MEASURE INFLUENCER MARKETING (THE RIGHT WAY)
For many brands, influencer marketing is a double-edged sword. It undoubtedly produces results. Just ask any Instagram user who has made...
WHAT DO YOUTUBE INFLUENCER RATES LOOK LIKE TODAY (2022)?
This data is designed to help brands like yours understand how much influencers are typically being paid for their brand endorsement work.
11 OF THE BEST MENTAL HEALTH YOUTUBE CHANNELS (IN 2023)
YouTube is home to a wide variety of talented creators. But did you know that YouTube also has some great creators dedicated to mental...
HOW TO CREATE BRIEFS FOR INFLUENCERS THAT ACTUALLY WORK
The more extensive influencer briefs are, the poorer the results. Too many instructions waste the creativity the influencer can bring.
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